Behavioural Economics, a scientific discipline of relatively recent development, is proposed as a current and applied key to interpreting the human being in the face of change.
The key competence developed during the master is the ability to observe and scientifically interpret the behaviour, even in its dimensions most hidden and peculiar to the human being: verbal behaviour, thought processes, emotions.
To this end, the programme integrates a neuromarketing pathway that will provide fundamental tools for investigating neural correlates to mental activities and human decision-making processes.

Each module of the course is complemented by workshops to learn the use of empirical methodologies and appropriate intervention tools of immediate application

The course provide the student with in-depth theoretical knowledge and applicative mastery of the processes of change involving human beings.