Business Cinema: IULM wins

The 2018 edition of the Assolombarda "Cinema d'Impresa" competition ended with a real success for the IULM students of the Master's Degree Course in Television, Cinema and New Media, who won the two prizes awarded by the jury of audiovisual experts and entrepreneurs.

The competition run annually by Assolombarda asks the Milanese university institutions dealing with cinema to indicate students who can make audiovisual stories aimed at communicating a specific business sector.

The protagonists of the 2018 edition were the industries belonging to the Gruppo Gomma Plastica.

The first prize, awarded by the jury, went to Francesca Tadini for her video made for ELESA entitled "Ti porto con me" (I'll take you with me).

The second prize, awarded by the social networks, therefore based on the number of likes and views, went to Francesco Lorenzini for the work done for PLAX, entitled "Polymero"