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Moduli Formativi e temi principali

1. Marketing & AI - Fondamenti di Marketing, Data Driven Marketing, Piattaforme di AI
2. Dati: Architetture, Raccolta, Analisi - Business Intelligence, Data Warehouse, Data
Lake, Data Governance & GDPR, Agile Working
3. Statistica & Data Visualization - Statistica inferenziale, Analisi fattoriale, Cluster
Analysis, Mapping, Data Visualization
4. Machine Learning & Predictive Analytics - Analisi Predittiva, Decision Making, Analisi
della Customer Satisfaction, Marketing Mix Modelling
5. Data Mining, Text Analytics & Social Network Analysis - Regole Associative, Market
Basket Analysis, Sistemi di Raccomandazione, Text Analytics, Sentiment Analysis, SNA e
Analisi delle Reti Organizzative
6. Digital Analytics - Marketing Automation, Programmatic e Online Behaviorale ADV,
Social Media Listening