1. Marketing & AI - Marketing Fundamentals, Data Driven Marketing, AI Platforms
2. Data: Architectures, Collecting, Analysis - Business Intelligence, Data Warehouse, Data
Lake, Data Governance & GDPR, Agile Working
3. Statistics & Data Visualization - Inferential Statistics, Factorial Analysis, Cluster
Analysis, Mapping, Data Visualization
4. Machine Learning & Predictive Analytics - Predictive Analysis, Decision Making, Customer Satisfaction Analysis, Marketing Mix Modelling
5. Data Mining, Text Analytics & Social Network Analysis - Association Rules, Market
Basket Analysis, Recommendation Systems, Text Analytics, Sentiment Analysis, SNA and
Analysis of Organizational Networks
6. Digital Analytics - Marketing Automation, Programmatic and Online Behavioral ADV,
Social Media Listening