Influencer marketing, sustainabile communication and new consumers: IULM masterclasses will explore these areas thanks to the expertise of the best professors in the field.
You will have the chance to be part of IULM Community directly from your home, fully experiencing values and culture of the top Italian University in the fields of Communication and Media Studies.
At the end of each masterclass, you can also get a better understanding of the admission process and have all your questions on how to become an IULM student answered.
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Discover the programme:
December 12th 2022 – 3 pm CET
Strategic sustainability communication. Challenges and trends for
business companies
Prof. Romenti/Prof. Fazi/Prof. Colleoni
Knowing how to communicate environmental and social sustainability has become a key professional competence for companies. During the seminar, some best and worst practices will be illustrated in order to understand the importance of applying key principles of strategic communication to make the public understand the role of business in society.
Join the free masterclass
December 13th 2022 - 3 pm CET
Social media and influencer marketing in tourism and
hospitality
Prof. Mele
The masterclass provides an overview of social media and influencer marketing in the area of tourism and hospitality, highlighting definitions, latest academic research as well as future trends concerning popular platforms such as Instagram and TikTok.
Join the free masterclass
December 14th 2022 - 3 pm CET
Influencers and the new consumers
Prof. Polesana/Prof. Buffo
Consumption is the main experiential area of our society. Individuals build their identity through objects and these objects also help them to adhere to a certain lifestyle. This class introduces students to the new kind of consumer, a prosumer, who lives his/her life in a hybrid space created by the combination of offline and online reality.
Join the free masterclass
Each masterclass will be structured as follows:
45 minutes - conducted by an IULM Professor - focusing on a specific topic;
15 minutes - conducted by IULM International Admissions Officers - dedicated to provide you with full details concerning our admission procedures, tuition fees, as well as financial aid opportunities.
To sign up, please click here.
For further info please email: [email protected]