Nagy G., Bilgin Wührer Z., Akrout H., Lioliou E., Hofer K., Beracs J.:
Achieving high international market performance via simple vs complex configuration of international managerial network ties: A set theoretic approach across two countries, in Journal of Small Business Management, 2022
Luger M., Hofer K.M., Floh A.:
Support for corporate social responsibility among generation Y consumers in advanced versus emerging markets, in International Business Review, Vol. 31, Nr. 2, 2022
Hofer K.M., Knight G.:
International services marketing: an integrative assessment of the literature, in Service Industries Journal, 2020
Hofer, K.M., Niehoff-Hoeckner, L.M., Totzek, D. (2019): Organizing and Implementing Export Pricing: Performance Effects and Moderating Factors. Journal of International Marketing 27(1), 74-94.
Hofer, K. M., Grohs, R. (2018): Sponsorship as an internal branding tool and its effects on employees‘ identification of the brand. Journal of Brand Management 25(3), 266-275.
Hofer, K. M., Niehoff, L. M., Wuehrer, G. A. (2015): A Taxonomy of Export Pricing Strategies and Their Performance in International Markets. Advances in International Marketing 26, 85-107.
Chiu, H.Y.-T., Hofer, K.M. (2015): Service innovation and usage intention: a cross-market analysis. Journal of Service Management 26(3), 516-538.
Hofer, K.M. (2015): International brand promotion standardization and performance. Management Research Review 38(7), 685-702.
Hofer, K. M. (2015): How Do Austrian Small and Medium-Sized Service Enterprises Internationalize? Entry Strategies into the Emerging Markets of Central and Eastern Europe and the Role of Relationships. International Journal of Business and Economics 14(1), Special Issue: International and Interdisciplinary Perspectives in Contemporary Marketing, 23-42.
Hofer, K. M., Niehoff, L. M., Wuehrer, G. A. (2015): The effects of dynamic capabilities on value-based pricing and export performance. Advances in International Marketing Vol. 25, 109-127.
Gruber-Mücke, T., Hofer, K. M. (2015): Market orientation, entrepreneurial orientation and performance in emerging markets. International Journal of Emerging Markets 10(3), 560-571.
Hofer, K. M., Smejkal, A. E., Bilgin, F. Z., Wuehrer, G. A. (2010): Conference Proceedings as a Matter of Bibliometric Studies: the Academy of International Business 2006 – 2008, in: Scientometrics 84, 845-862.
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