The MARPI Executive Master is aimed at public relations and communication professionals who want to consolidate their basic skills and develop the most innovative ones in order to play an increasingly strategic role in modern organizations. The style of teaching that characterizes the course derives from the fusion of theory and professional practice with the intent to stimulate — in the classroom interactivity — collaboration, and individual and group pro-activity.
Thematic areas:
Public relations models
Interpersonal communication
Crisis communication
Writing for social media
Corporate storytelling
Measurement and evaluation of results
Public speaking
Marketing communication
CSR communication
Public affairs and lobbying
Social media
Internal communication
Corporate reputation
Financial communication
Social Media and Digital Transformation
Italian
9 months
Spring
Blended
Milan
The objective of the MARPI Executive is to broaden and enhance the professional, technical and managerial skills of the participants in the most important and strategic sectors for specialisation in communication and public relations. The connection with operational practice is facilitated by collaboration with the partner companies.
For academic year 2022/2023 MARPI collaborated with:
Assolombarda, BPRESS, Coca-Cola HBC, Enel, Eni, FNM, FleishmanHillard, Giovanni Rana, Intesa Sanpaolo, Lavazza, Mediobanca, Pirelli, Roche, RepTrak, Weber Shandwick.
The Master's course is aimed at professionals in the field of public relations and communication who want to specialize and develop their professional training.
- Contacts
- milan office
milan office
IULM Communication School
Via Carlo Bo, 1 - Milan
[email protected]
Tel: +39 02 891412311
Fax: +39 02 891412371