Centre for Employee Relations & Communication (CERC)

  • to develop and to disseminate cultural awareness of organizational communication and relationships
  • to promote knowledge exchange between IULM University and companies
  • to sustain research:
    • relevant for companies
    • consistent with scientific criteria
  • temporary working group on a specific research topic including a limited number of companies
  • study on employee communication practices and trends in Italy
  • public events
  • academic and professional publications
  • training on topics related to employee relations and communication and organizational communication
  • consulting services
  • research projects commissioned or funded by a single company or third parties
Multi-company Working Group
  • founded within the CERC
  • involves a limited number of companies
  • conducts a two-year research project focused on a shared topic
  • three meetings per year with company partners in order to update the participants on research results and analyse relevant topics for the Group. The meetings aim to address specific objectives in a peer to peer environment
  • continues the activity run by the Working Group Employee Communication in 2016-2018
Partners 2018-2020


Scientific Committee
Luca Pellegrini, Dean of the Faculty of Communication, Public Relations and Advertising and Full Professor of Marketing, IULM University (President)
Shannon Bowen, Professor at the School of Journalism and Mass Communications, University of South Carolina, USA
Sabine Einwiller, Professor of Public Relations Research and Head of CCom Research Group, University of Vienna, AT
Annamaria Esposito, Assistant Professor of Management and Marketing of Cultural and Entertainment Events, IULM University
Finn Frandsen,
Professor at the Department of Management, Aarhus University, Denmark
Michael Goodman, Director Corporate Communication International, Baruch College/CUNY, USA
Winni Johansen, Professor at the Department of Management, Aarhus University, Denmark
Jeong-Nam Kim, Gaylord Family Chair of Public Relations/Strategic Communication, Gaylord College of Journalism and Mass Communication, University of Oklahoma, USA
Alessandro Lovari, Assistant Professor in Sociology of Cultural and Communicative processes, University of Cagliari, Italy
Rita Linjuan Men Associate Professor of Public Relations, University of Florida, USA
Luca Quaratino, Assistant Professor of Organization Theory and Behaviours, IULM University
Silvia Ravazzani, Associate Professor of Corporate Communication, IULM University
Charlotte Simonsson, Senior Lecturer in Strategic Communication, Lund University, Sweden



Mazzei A., Engagement e disengagement dei collaboratori. Comunicazione interna e valorizzazione delle risorse umane per un contesto di voce, Franco Angeli, Milano, 2018.

Mazzei A., “Employee engagement”, in R. Heath, W. Johansen (eds.), International Encyclopedia of Strategic Communication, Whiley, 2018, in press.

Quaratino L., Mazzei A., “Managerial strategies to promote employee brand consistent behavior: the new frontier for brand building strategies”, EuroMed Journal of Business, Issue 2, 2018, pp. 185-200.

Mazzei A., Quaratino L., Butera A., Fisichella C., “Transformative Strategies for Employee Engagement: Managers and Employees Confronted”, Transformative business strategies and new patterns for value creation. Referred Electronic Conference Proceedings Sinergie-SIMA 2018, Venice, June 14-15, 2018.

Togna G., Quaratino L., Mazzei A., Pellegrino M., “The ‘Hygiene-Ultra-Motivating’ Role of Interpersonal Relationships. A Herzberg's Review and a New Classification of Job Motivational Levers through the study of the LFoundry case”, 33rd Workshop on Strategic Human Resouce Management, Catania, April 5-6, 2018.

Mazzei A., Quaratino L., Butera A., Partecipazione e alleanza attiva dei collaboratori per il cambiamento e la competitività, McGraw-Hill Education, Milano, 2017.

Ravazzani S., Mazzei A., “Employee Anonymous Dissent: Dynamics and Ethical Challenges for Employees, Targeted Organizations, Online Outlets and Audiences”, Business Ethics Quarterly, 2017, DOI: 10.1017/beq.2017.29

Mazzei A., Ravazzani S., “Internal Branding and Employee Brand Consistent Behaviours: The Role of Enablement-Oriented Communication”. Mercati & Competitività. The Journal of the Italian Society of Marketing, Issue 1, 2017, pp. 121-139.

Mazzei A., Butera A., “Brand consistent behavior of employees on social media: the role of social media governance and policies”, Mercati & Competitività. The Journal of the Italian Society of Marketing, Issue 4, 2016, pp. 85-106.

Mazzei A., Ravazzani S., "A holistic model of behavioural branding: The role of employee behaviours and internal branding", Micro & Macro Marketing, Vol. 24, Issue 2, 2015, pp. 239-262.

Mazzei A., Giaccone S., "Comunicazione interna e benefici per i capitali intellettuale e relazionale. Il caso General Business Community di IBM Italia", Mercati & Competitività. The Journal of the Italian Society of Marketing, Issue 1, 2014, pp. 103-124.

Mazzei A., "Internal Communication for Employee Enablement: Strategies in American and Italian Companies", Corporate Communications: An International Journal, Vol. 19, Issue 1, 2014, pp. 82-95.

Mazzei A., Quaratino L., "Designing Organizational Change: Learning from a Grounded Research Project", Journal of Management and Change, Issue 30/31, 2013, pp. 166-179.

Mazzei A., Kim J.N., Dell’Oro C., “Strategic Value of Employee Relationships and Communicative Actions: Overcoming Corporate Crisis with Quality Internal Communication”, International Journal of Strategic Communication, Vol. 6, Issue 1, 2012.

Mazzei A., Ravazzani S., “Manager-Employee Communication During a Crisis: The Missing Link”, Corporate Communications: An International Journal, Vol. 16, Issue 3, 2011, pp 243-254. (Highly Commended Award Winner at the Literati Network Awards for Excellence 2012).

Mazzei A., La comunicazione interna nelle fasi di sviluppo, crisi e ripresa dell’azienda, FrancoAngeli, Milano, 2009.

For further information about these studies, please contact: [email protected]

Right Arrow Contacts

Right Arrow Team
Alessandra Mazzei Alessandra Mazzei, Director
Luca Quaratino Luca Quaratino,
Senior researcher
Alfonsa Butera Alfonsa Butera,
Operating coordinator


Right Arrow Rete IULM


ALIULM Associazione Laureati IULM