Facoltà di Comunicazione

Corso di laurea magistrale in Marketing, Consumer Behaviour and Communication

Referente del corso: Prof. Francesco Massara

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Corso di laurea in

Coordinatore didattico: Prof. Prof. Francesco Massara

LAUREA MAGISTRALE IN MARKETING, CONSUMER BEHAVIOUR AND COMMUNICATION

Piano degli studi consigliato

1° Anno

Attività formative vincolateCFU
Advanced Marketing- SECS-P/086
Digital and Retail Marketing - SECS-P/089
Digital Marketing
Retail Marketing
Consumer and Society9
Consumption practices - M-PSI/016
Social Change - SPS/083
Data Analysis - SECS-S/059
Strategic Management - SECS-P/079
Competitive Analysis - SES-P/069
Market and Consumer Behaviour Studies - M-DEA/016
Attività formative a scelta6

2° Anno

Attività formative vincolateCFU
Omnichannel Management6
Consumer Engagement and Digital Market Relations9
Data Protection and Trademark Law6
Business Communication Skills6
Attività formative a sceltaCFU
Internship6
Fieldwork6

Prova finale

12

Tra le attività formative a sceltaCFU
Business technologies and Innovation management for Startups6
Competitive positioning and Branding new products6
Digital Markets6
Management of Design6
Retail & Branded Places Design6