Insegnamenti e programmi a.a. 2022/2023
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Attività formative vincolate I anno
| Discipline | CFU | Docenti | Semestre |
|---|---|---|---|
| Sociology of Media | 9 | Nello Barile | 1 |
| Corporate Communication | 9 | Silvia Ravazzani | 1 |
| Information Systems and Digital Trends | 6 | Andrea Carignani Vanessa Gemmo |
1 |
| Management | 9 | Federica Ricceri | 2 |
| Sociology of Consumption and Corporate Culture | 6 | Mariangela Polesana | 2 |
| Semiotics | 6 | Valentina Pisanty | 2 |
| Advertising | 6 | Claudia Diers-Lienke Cristian Mattavelli |
2 |
| Professional English III | 6 | SSML | 1 e 2 |
Attività formative vincolate II anno
| Discipline | CFU | Docenti | Semestre |
|---|---|---|---|
| Consumer Psychology and Neuromarketing | 6 | Margherita Zito Valeria Micheletto Nadia Olivero |
1 |
| Statistics and Market Research | 9 | Bruno Sfogliarini | 2 |
| Marketing | 9 | Francesco Massara Massimiliano Freddi Katharina Hofer |
2 |
| Social Change in the Digital Age | 9 | Matteo Bittanti | 1 |
| Professional Writing (Workshop) Gr. 1 | 6 | Paola Carbone Caterina Bocchi Silvia Velardi |
1 |
| Professional Writing (Workshop) Gr. 2 |
6 | Paola Carbone Eleonora Gallitelli Roberta Bogni |
1 |
| Professional English IV | 6 | SSML | 1 e 2 |
| Spanish Language and Culture | 6 | SSML | 1 e 2 |
| French Language and Culture | 6 | SSML | 1 e 2 |
| German Language and Culture | 6 | SMML | 1 e 2 |
| Russian Language and Culture | 6 | SMML | 1 e 2 |
| Chinese Language and Culture | 6 | SMML | 1 e 2 |
| Italian Language and Culture | 6 | Silvia Consonno | 1 e 2 |
Attività formative a scelta
| Discipline | CFU | Docenti | Semestre |
|---|---|---|---|
| Product Innovation, Consumption and Marketing
|
6 | Daniele Tirelli | 1 |
| Communicating in Critical Situations (limited places available) |
6 | Alessandro Lucchini Emanuele Mascherpa |
2 |
| Influencer Marketing Strategies (limited places available) |
6 | Silvia Borsari | 2 |
| Social Media Management for Corporate Communication | 6 | Silvia Ravazzani Vladimir Stoiljkovic |
2 |
| Antropologia del cibo * | 6 | Annalisa Cavaleri | 2 |
| Carpe diem: eredità e attualità della cultura classica latina * | 6 | Cristina Dell'Acqua | 2 |
| Fondamenta * | 6 | Gianni Canova Alberto Mingardi |
2 |
| La contemporaneità dell'Antico * | 6 | Vecchioni Roberto Stefania Mancuso |
2 |
| Raccontare la Guerra. Letteratura, cinema e media * | 6 | Antonio Scurati Gianni Canova |
2 |
| *course taught in Italian |
Attività formative vincolate III anno
| Discipline | CFU | Docenti | Semestre |
|---|---|---|---|
| Economics | 9 | Valeria Gattai Luca Barbarito |
1 |
| Public Relations (Workshop) | 6 | Stefania Romenti Grazia Murtarelli |
1 |
| Communication Management in Public Sector (Workshop) | 6 | Daniele Comboni | 1 |
| Organization Theories & HR Management | 6 | Alessandra Mazzei Paolo Donati Marco Leonzio |
2 |
| Introduction to Public and Private Law | 6 | Giuseppe Rossi | 2 |
| Creativity Workshop students must choose one of the following two courses: |
9 | ||
| Creativity and Design | Francesco Galli Federico Ramponi Irina Suteu |
2 | |
| Creativity and advertising | Simonetta Buffo | 2 | |
| Public Speaking | 6 | Alessandro Lucchini Emanuele Mascherpa |
2 |
Attività formative a scelta
| Discipline | CFU | Docenti | Semestre |
|---|---|---|---|
| Artificial Intelligence | 6 | Riccardo Manzotti Luisa Damiano |
1 |
| Retail Marketing Innovation | 6 | Giuseppe Stigliano | 1 |
| Business Strategy (limited places available) |
6 | Pietro Mazzola Francesca d'Angella Roberto Marchi |
2 |
| Digital Media for Marketing Communication | 6 | 2 | |
| Marketing & Sales | 6 | Daniela Corsaro Marco Piantanida Stephan Henneberg |
2 |