Teachings and programmes a.y. 2022/2023
The educational materials to download online and any intermediate test results will be available on the IULM Community at http://www.community.iulm.it. The password and other information related to the single course will be communicated by the Teacher once the courses have started
Compulsory courses 1°Year
| Subjects | ECTS | Teachers | Semester |
|---|---|---|---|
| Sociology of Media | 9 | Nello Barile | 1 |
| Management | 9 | Federica Ricceri | 2 |
| Information Systems and Digital Trends | 6 | Andrea Carignani Vanessa Gemmo |
1 |
| Corporate Communication | 9 | Silvia Ravazzani | 1 |
| Sociology of Consumption and Corporate Culture | 6 | Mariangela Polesana | 2 |
| Semiotics | 6 | Valentina Pisanty | 2 |
| Advertising | 6 | Claudia Diers-Lienke Cristian Mattavelli |
2 |
| Professional English III | 6 | SSML | 1 e 2 |
Compulsory courses 2°Year
| Subjects | ECTS | Teachers | Semester |
|---|---|---|---|
| Consumer Psychology and Neuromarketing | 6 | Margherita Zito Valeria Micheletto Nadia Olivero |
1 |
| Statistics and Market Research | 9 | Bruno Sfogliarini | 2 |
| Marketing | 9 | Francesco Massara Massimiliano Freddi Katharina Hofer |
2 |
| Social Change in the Digital Age | 9 | Matteo Bittanti | 1 |
| Professional Writing (Workshop) Gr. 1 | 6 | Paola Carbone Caterina Bocchi Silvia Velardi |
1 |
| Professional Writing (Workshop) Gr. 2 |
6 | Paola Carbone Eleonora Gallitelli Roberta Bogni |
1 |
| Professional English IV | 6 | SSML | 1 e 2 |
| Spanish Language and Culture | 6 | SSML | 1 e 2 |
| French Language and Culture | 6 | SSML | 1 e 2 |
| German Language and Culture | 6 | SMML | 1 e 2 |
| Russian Language and Culture | 6 | SMML | 1 e 2 |
| Chinese Language and Culture | 6 | SMML | 1 e 2 |
| Italian Language and Culture | 6 | Silvia Consonno | 1 e 2 |
Elective courses
| Subjects | ECTS | Teachers | Semester |
|---|---|---|---|
| Communicating in Critical Situations (limited number of places ) |
6 | Alessandro Lucchini Emanuele Mascherpa |
2 |
| Product Innovation, Consumption and Marketing | 6 | Daniele Tirelli | 1 |
| Influencer Marketing Strategies (limited number of places) |
6 | Silvia Borsari | 2 |
| Digital Media for Marketing Communication | 6 | Roberto Brognara | 1 |
| Social Media Management for Corporate Communication | 6 | Silvia Ravazzani Vladimir Stoiljkovic |
2 |
| Antropologia del cibo* | 6 | Annalisa Cavaleri | 2 |
| Carpe diem: eredità e attualità della cultura classica latina* | 6 | Cristina dell'Acqua | 2 |
| Fondamenta* | 6 | Gianni Canova Alberto Mingardi |
2 |
| La contemporaneità dell'Antico * | 6 | Roberto Vecchioni Stefania Mancuso |
2 |
| Raccontare la Guerra. Letteratura, cinema e media* | 6 | Antonio Scurati Gianni Canova |
2 |
| * course taught in Italian |
Compulsory courses 3°Year
| Subjects | ECTS | Teachers | Semester |
|---|---|---|---|
| Economics | 9 | Valeria Gattai Luca Barbarito |
1 |
| Public Relations (Workshop) | 6 | Stefania Romenti Grazia Murtarelli |
1 |
| Communication Management in Public Sector (Workshop) | 6 | Daniele Comboni | 1 |
| Organization Theories & HR Management | 6 | Alessandra Mazzei Paolo Donati Marco Leonzio |
2 |
| Introduction to Public and Private Law | 6 | Giuseppe Rossi | 2 |
| Creativity workshop students must choose one of the following two courses: |
9 | ||
| Creativity and design | Francesco Galli Federico Ramponi Irina Suteu |
2 | |
| Creativity and advertising | Simonetta Buffo | 2 | |
| Public Speaking | 6 | Alessandro Lucchini Emanuele Mascherpa |
2 |
Elective courses
| Subjects | ECTS | Subjects | Semester |
|---|---|---|---|
| Artificial Intellingence | 6 | Riccardo Manzotti Luisa Damiano |
1 |
| Retail Marketing Innovation | 6 | Giuseppe Stigliano | 1 |
| Business Strategy (limited number of places ) |
6 | Pietro Mazzola Francesca d'Angella Roberto Marchi |
2 |
| Digital Media for Marketing Communication | 6 | 2 | |
| Marketing & Sales | 6 | Daniela Corsaro Marco Piantanida Stephan Henneberg |
2 |