Department of Business, Law, Economics and Consumer Behaviour "Carlo A. Ricciardi"

The Third Mission refers to all the work of scientific, technological and cultural transfer that the University carries out through its interaction with citizens, companies and society as a whole and is aimed at the effective cultural-social-economic transformation of the public exposed to it.
The "Carlo A. Ricciardi" Department of Business, Law, Economics and Consumer Affairs recognises and values its Third Mission commitment as a fundamental mission as an institution, alongside its teaching and research. In particular, the Third Mission strategic lines on which the Department is oriented, in line with the four subjects mentioned above (Corporate Welfare and Employee Engagement; Communication and Sustainability; Territorial Development; Knowledge Transfer), are the following:

1. Public Engagement
2. Third-Party Research

• Manuela De Carlo: Director
• Antonella Sau: Deputy Director
• Federica Ricceri ( coordinator for the Economics and Business Organisation section)
• Francesco Massara (coordinator for the Marketing and Communication section)
• Angela Besana (coordinator for the Economics and Law section)
• Vincenzo Russo (coordinator for the Behaviour and Consumption section)
• Riccardo Manzotti (representative of the tenured teachers in the Department)
• Massimiliano Freddi (representative of contract lecturers in the Department)

Coordinator: Vincenzo Russo

Researchers in this section deal with the study of consumer behaviour and all the dynamics tied to consumer behaviour processes from a psychological and sociological point of view.
The psychology area is divided into two main strands: the general psychology of processes, with particular reference to communication, learning and the management of behaviour and decision-making processes in the individual and social spheres, i.e. Behaviour Analysis and Behaviour Economics; and social and organisational psychology with a focus on food consumption, health, social communication and cooperation. The research work of the psychological strand is also enriched by specific study and methodological areas of a neuroscientific matrix. The research work in the sociological area focuses on the dynamics of consumption and consumer behaviour with particular attention on the complex dynamics of contemporary society, such as critical consumption and collaborative consumption.

The following teachers are affiliated to the section:

Alessandro Bruno
Riccardo Manzotti
Ariela Mortara
Margherita Zito

Coordinator: Angela Besana

The economics area studies cultural sectors such as museums, theatres, and the art market, particularly regarding fundraising, cultural policies, and the role of the state and foundations.
Expertise in this area also covers the study of all media markets, from newspapers to cinema, music and books. These markets are today dealing with a profound internal restructuring due to the transformations that have taken place with the introduction of digital.
The main research subjects in the legal studies are promoting art and cultural activities and protecting and enhancing cultural heritage. The priority aim is to check which tools of an essentially legal and institutional nature can be used to increase the capacity of cultural assets to become 'resources capable of generating resources'.
The area of Law also deals with issues relating to competition law, market regulation, consumer protection, and industrial and intellectual property.
The area also covers the broader fields of microeconomics and macroeconomics, applied economics, creative industries and economic history.

The following teachers are affiliated to the section:

Antonella Ardizzone
Anna Maria Bagnasco
Luca Barbarito
Claudio Emanuele Felice
Giuseppe Rossi
Antonella Sau

Coordinator: Francesco Massara

This section presents three study areas. The first carries out studies on the understanding of consumer behaviour and the related marketing and communication processes. Particular attention is paid to brands and their contact points with the public in areas such as FMCG, luxury, art and culture.
The second area focuses on companies and marketing and communication processes in different application areas, such as internationalisation, sales strategies, retail, innovation and sustainability.
The third area concentrates on public relations, corporate communication, strategic communication, internal communication, brand communication, public branding, public benefit communication and the measurement of communication results.

The following teachers are affiliated to the section:

Elanor Colleoni
Daniela Corsaro
Annamaria Esposito
Aurelio Giovanni Mauri
Alessandra Mazzei
Grazia Murtarelli
Silvia Ravazzani
Stefania Romenti

Coordinator: Federica Ricceri

Regarding the Economics and Business Organisation Section, the Department is a point of reference for teachers and researchers interested in developing knowledge in strategy, management and business models, particularly concerning family businesses, branded companies and the tourism and agri-food sectors. In addition, over the years, the topics of communication to the financial markets, corporate reputation, sustainability, corporate growth and territorial development have been looked at in depth.
Concerning organisational issues, the section deals with corporate information systems with a focus on technological innovation and the transformations of work produced by the evolution of information and communication technologies, and with organisational behaviour and human resources management.

The following teachers are affiliated to the section:

Massimiliano Bruni
Andrea Carignani
Francesca D'Angella
Manuela De Carlo
Vanessa Gemmo
Pietro A.C. Mazzola
Luca Quaratino
Ruggero Sainaghi
Meysam Salimi
Anna Scuttari