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Grazia Murtarelli

Associate professor
Grazia Murtarelli

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Department of Business, Law, Economics and Consumption
Faculty of Communication
Grazia Murtarelli

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Individual tutorial

Timetable

Upon reservation to be agreed with the teacher by e-mail.

Grazia Murtarelli is associate professor at the IULM University of Milan, where she carries out research activities in the field of corporate public relations and strategic communication, with a particular focus on the theme of digital communication and online dialogue strategies and the measurement of the impact of digital activities on the success of the company.

In 2013, she received her PhD in Corporate Communication from IULM University with a research paper focused on the topic of managing online dialogue and its effects on corporate reputation.

In 2016, she was Visiting Scholar at the University of Huddersfield, where she carried out training and research on digital communication issues.

She has received the following awards and recognitions:

  • Best Theoretical Paper Award at the Corporate Communication International Conference (CCI) in New York (USA), June 2012.
  • Best Paper Award at the XXXIV Annual Conference of AIDEA, University of Perugia, October 2011.
  • Best Paper Award at the II International Conference on Crisis Communication at the Beginning of 21st Centur, Aarhus University (Denmark), October 2011.
  • Research Grant on CSR and Internal Communication, International Association of Business Communication, 2010-2013.

She has held seminars with the following institutions: University of Huddersfield (UK), Leeds Metropolitan University (UK), IE University (Spain), IULM University (Italy), Università Cattolica Sacro Cuore (Italy), Unione Nazionale Imprese di Comunicazione (UNICOM, Italy), Formaper (Italy).

She is part of the international research group on "Institutionalization of Public Relations and Communication", coordinated by Prof. Emanuele Invernizzi and funded by Euprera.

In addition to research and training activities, she has carried out consulting activities on the issues of digital communication for organizations operating in different sectors (B2B, B2C, Managerial Training, CSR and environment).

Areas of scientific interest

Public relations, corporate communication, strategic communication, online dialogue, online communication, corporate reputation, digital reputation, stakeholder engagement, relationship management, crisis communication, CSR communication, Digital KPI, online measurement

 

 

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