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Francesco Massara

Associate professor
Francesco Massara

Department of Business, Law, Economics and Consumption
Faculty of Communication
Francesco Massara

Contacts

Individual tutorial

Timetable

Individual tutorials will be held through Microsoft Teams by appointment to be arranged in advance by e-mail.

Associate Professor of Marketing at Università IULM (Milan). Has been teaching at the University of Calabria, at the University of Modena and Reggio Emilia, at Toulouse Business School, at the Catholic University of the Sacred Heart and at LUISS Business School. Visiting Scholar at Purdue University and at the University of California at Riverside, he has received international grants from the Marketing Science Institute. His research interests focus on understanding the effects of the retail context on consumer behaviour, with particular reference to companies that manage and own monobrand store networks. He has published papers in marketing research journals such as Psychology and Marketing, the Journal of Business Research, Marketing Letters, Annals of Tourism Research, the Journal of Retailing and the Journal of Advertising Research. He is Director of the Master in Retail Brand & Sales Management at IULM University.

CURRENT POSITION:

Professor, Head of Master's Degree in Marketing, Consumi e Comunicazione - Indirizzo Retail Management; Vice Coordinator Doctorates in Communication, Markets & Society

RESEARCH LINES:

Consumer behaviour: perception, construal level theory, emotions, self-expression
Brand: brand relationships, retail brands, luxury brands
Retail: context effects on the shopping experience
Artificial intelligence: effects on consumer experience

DISCIPLINARY GROUP:

SECS-P/08 – Economia e Gestione delle Imprese

 

 

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