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Marco Lombardi

Tenured teacher
Marco Lombardi

Department of Business, Law, Economics and Consumption
Faculty of Communication
Marco Lombardi

Contacts

Individual tutorial

Timetable

Upon reservation to be agreed with the teacher by e-mail.

Marco Lombardi has been with Young & Rubicam since 1968; a long period full of diversified experiences with all the customers who have built the history, know-how and image of Y&R: leader of highly competitive and mass markets, innovative in services, reference points in high image products.

A multi-culture that had as its springboard corporate marketing (Findus Ltd. in England), media planning and research (agency Seller & Crawford in Milan), before starting as an Account Executive in Y&R in Milan.

Marco Lombardi was Customer Service Director and, in 1987, General Manager; since 1990, he has focused his activity on strategic development with particular reference to the construction of brand values.
After being EVP Director of Strategic Development, he is now President of Y&R Italy.
Marco Lombardi has always combined his professional activity with that of study and research in the field of mass media and brand strength; he has held seminars for the Faculty of Political Science of the State University and for the Institute of Psychology of the Catholic University of Milan.

Areas of scientific interest

Brand management

 

 

Although IULM University takes all necessary care to ensure the publication of correct, updated and complete information, it is not responsible for the contents of the curricula published online on the Portal www.iulm.it. The holder of this curriculum vitae is the exclusive guarantor and responsible for the correctness and truthfulness of the information contained therein.

Lombardi Marco, La creatività in pubblicità, Franco Angeli, Milano, 2012

Moffit Sean, Dover Mike, edizione italiana a cura di Lombardi Marco,  Wikibrands, Franco Angeli, Milano 2012

Marco Lombardi, La Strategia in pubblicità, Franco Angeli, Milano 2011

Marco Lombardi, La Marca, Una Come Noi. La personalità di marca nell’era post-spot, Franco Angeli, Milano 2007

Marco Lombardi Il dolce tuono. Marca e pubblicità  nel 3° millennio (a cura di), Franco Angeli 2000

 

 

Pur applicando tutte le necessarie diligenze volte a garantire la pubblicazione di informazioni corrette, aggiornate e complete, l’Università IULM non è responsabile dei contenuti riportati nei curricula pubblicati online sul Portale www.iulm.it. Il titolare del presente curriculum vitae è garante e responsabile in via esclusiva della correttezza e veridicità delle informazioni in esso riportate.