Graduated in Law at Università degli Studi of Milan, he attended specialization courses in Marketing at SDA Bocconi. Manager and Consultant, former General Manager and Strategy and Development Manager for Italian and foreign companies and their operating units, belonging to leading industrial groups including Benetton, Radici, Crespi, Frette, Inghirami. He has a direct business development experience in over 50 foreign countries, in Europe, North and South America, China and the Far East, Middle East and South Asia. Since 2006 he is owner of MR International, a company specializing in International Commercial Organization, Temporary management, Marketing & Sales communication, Strategic management consultancy, Change management. Among the main sectors of activity: Textiles and Fashion, Luxury hospitality, Mechatronics, Plastics, Food and wine, Healthcare. Member of the Scientific Committee of CIMASC, Research Center on Marketing and Sales Communication for International Markets of IULM University. Global Sales and Intercultural communication Lecturer at the Master of International Marketing & Sales Communication of IULM University. Professor of International Marketing at SSML Carlo Bo in Milan. Certified expert in internationalization processes, IMIT Italian Managers for International Trade. Regional councilor of the Italian Association of Direction and Management Consultants APCO.
MAIN AREAS OF SCIENTIFIC INTEREST
Business management, international marketing, marketing 5.0, economics of emerging markets, ecosustainability and circularity of industrial production, intercultural sales, communication and sales techniques, international commercial law.
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