CURRENT POSITION:
Graduated in Political Science and in Marketing and Public Relations, Ms Colombo has been working for multinational companies in the Marketing and Branding area for over 20 years.
He has consolidated experience in various industries, from FMCG to Beauty, Luxury and Design, with extensive knowledge of the dynamics aiming at brand and business development in various markets, and in specific distribution channels. Her experience includes expatriations aimed at equity launch projects, and brand portfolio expansions on international markets.
She gained a certification as Professional&Life Coach (International Coach Federation) in 2022.
Since over 15 years, she’s been integrating her activity with university teaching, contributing to bring the academic world closer to that of business.
Areas of expertise:
- Business & Brand Strategy
- Brand Positioning & Development/Evolution
- Integrated Marketing Planning & Execution
- Loyalty Branding
- Digital Transformation
- Coaching
MAIN AREAS OF SCIENTIFIC INTEREST:
The scientific and academic interest covers various areas applied to brand management and business development, including:
- AI & DIGITALIZATION IN BRAND MANAGEMENT
- NEUROSCIENCE AND MAREKTING
- ORGANIZATIONAL LEADERSHIP AND SUCCESSFUL BRAND RELATED IMPACTS
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