Insegnamenti e programmi a.a. 2022/2023

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Attività formative vincolate per studenti al I anno

Discipline	CFU	Docenti	Semestre
Managing Hospitality and Guest Services Organizations	6	Manuela De Carlo Kevin Murphy	2

Marketing Strategies in Hospitality and Tourism	18
Strategic Marketing in Hospitality and Tourism	6	Martha Friel Valeriya Shapoval	2
Digital Marketing for Hospitality and Tourism	6	Emanuele Mele	2
Introduction to Data Analysis for Marketing Research	6	Bruno Sfogliarini Alessia Forciniti	1

Critical Issues in Hospitality and Tourism Human Resources	6	Luca Quaratino	1
Accounting and financial management	6	Ruggero Sainaghi	1
Cultural Heritage, Arts and Tourism	9	Nicola Bellini Martha Friel Yesim Tonga Uriarte	1
Geography for Sustainable Tourism Development	9	Marco Maggioli Armando Peres Jarkko Saarinen	2
Communication Skills for Business	6	Anna Re	1

Attività formative vincolate COMUNI AI DUE INDIRIZZI per studenti al II anno

Discipline	CFU	Docenti	Semestre

E-Tourism technology and digital marketing	12
E-Tourism Technology, Methods and Big Data	6	Bruno Sfogliarini	1
ICT and Digital Marketing fro the Tourism Industry	6	Emanuele Mele Dennis Valle	1

Communications skills for innovation	6	Anna Re Raffaella Bossi Fornarini	2

Attività formative vincolate per studenti al II anno — Indirizzo SUSTAINABLE DESTINATIONS MANAGEMENT AND COMMUNICATION

Discipline	CFU	Docenti	Semestre
Strategy design for sustainable destinations	6	Ruggero Sainaghi Pietro Beritelli	2

Creativity and Design of Tourism Policies	12
New travel trends	6	Giacomo Pozzi Barbara Neuhofer	1
Geography of tourism policies and innovation	6	Valeria Pecorelli	1

Attività formative vincolate per studenti al II anno — Indirizzo DIGITAL TECHNOLOGIES AND DATA FOR TOURISM AND CREATIVE INDUSTRIES

Discipline	CFU	Docenti	Semestre
Customer experience design through data and technology	9	Alessandro Inversini Massimo Buscema Guido Ferilli	1
Optimization in Decision Making	9	Luciano Scauri Luca Di Persio	1

Attività formative a scelta per studenti al II anno

Discipline	CFU	Docenti	Semestre
3 Corsi (9 CFU) a scelta tra:
Travel: Relativism and Hospitality	3	Emilio Mazza	1
New Business development in tourism	3	Paolo Debellini	2
Corporate Social Responsibility and Sustainability	3	Stefania Bertolini	1
Place, Attractiveness and Big Events	3	Paolo Verri	1
Place Image, Identity, Brand	3	Robert Govers	1
Theme Park and Attractions Management	3	Massimiliano Freddi	2