Teachings and programmes a.y. 2021/2022

The educational materials to download online and any intermediate test results will be available on the IULM Community at http://www.community.iulm.it. The password and other information related to the single course will be communicated by the Teacher once the courses have started

COMPULSORY COURSES
1st YEAR
SUBJECTS AND ECTS CREDITS	TEACHERS	SEMESTER
Sociology of Media - 9	Nello Barile	1°
Management - 9	Federica Ricceri	1°
Information Systems and Digital Trends - 6	Andrea Carignani Vanessa Gemmo	1°
Corporate Communication - 9	Silvia Ravazzani	2°
Sociology of Consumption and Corporate Culture - 6	Maria Angela Polesana	2°
Semiotics - 6	Valentina Pisanty	2°
Advertising - 6	Cristian Mattavelli Claudia Diers-Lienke	2°
Professional English III - 6	SSML	1° e 2°

COMPULSORY COURSES
2nd YEAR
SUBJECTS AND ECTS CREDITS	TEACHERS	SEMESTER
Consumer Psychology and Neuromarketing - 6	Carmen Spanò	1°
Statistics and Market Research - 9	Bruno Sfogliarini	2°
Marketing - 9	Francesco Massara Massimiliano Freddi	2°
Social Change in the Digital Age - 9	Matteo Bittanti	1°
Professional Writing (workshop) - 6	Mara Logaldo Maura Mariani	1°
Professional English IV - 6	SSML SSML	1° e 2°
Spanish Language and Culture - 6	SSML	1° e 2°
French Language and Culture - 6	SSML	1° e 2°
German Language and Culture - 6	SSML	1° e 2°
Russian Language and Culture - 6	SSML	1° e 2°
Chinese Language and Culture - 6	SSML SSML	1° e 2°
Italian Language and Culture - 6	Silvia Consonno	1° e 2°

ELECTIVE COURSES
SUBJECTS AND ECTS CREDITS	TEACHERS	SEMESTER
Communicating in critical situations - 6	Alessandro Lucchini Emanuele Mascherpa	2°
Gender Studies - 6	Supakwadee Amatayakul	1°
Professional Writing Workshop Advance - 6	Paola Carbone	2°
Product innovation, Consumption and Marketing - 6	Daniele Tirelli	1°
Social Media Communication and Influencer Marketing - 6	Silvia Borsari	2°

COMPULSORY COURSES
3rd YEAR
SUBJECTS AND ECTS CREDITS	TEACHERS	SEMESTER
Economics - 9	Valeria Gattai Piergiovanna Natale	1°
Public Relations (workshop)  - 6	Stefania Romenti Grazia Murtarelli Elanor Colleoni	1°
Communication Management in Public Sector (Workshop) - 6	Daniele Comboni	1°
Organizational Theories & HR Management - 6	Luca Quaratino Paolo Donati	2°
Introduction to Public and Private Law - 6	Giuseppe Rossi	2°
Public Speaking - 6	Alessandro Lucchini Emanuele Mascherpa	2°
Creativity Workshop - 9 students must choose one of the following two courses:		2°
Creativity and design	Francesco Galli Carmelo Di Bartolo Camilla Fecchio	2°
Creativity and advertising	Simonetta Buffo	2°

ELECTIVE COURSES
SUBJECTS AND ECTS CREDITS	TEACHERS	SEMESTER
Artificial Intelligence - 6	Riccardo Manzotti	1°
Retail marketing innovation  - 6	Giuseppe Stigliano	1°
Business Strategy - 6	Pietro Mazzola Francesca d'Angella Roberto Marchi	2°
Marketing & Sales - 6	Daniela Corsaro Marco Piantanida	2°
Digital Media for Marketing Communication - 6	Roberto Brognara	2°
Attractions & Experiences Marketing Lab - 6	Massimiliano Freddi	2°