
Teachings and programmes a.y. 2021/2022
The educational materials to download online and any intermediate test results will be available on the IULM Community at http://www.community.iulm.it. The password and other information related to the single course will be communicated by the Teacher once the courses have started
COMPULSORY COURSES | ||
1st YEAR |
||
SUBJECTS AND ECTS CREDITS | TEACHERS | SEMESTER |
Sociology of Media - 9 |
Nello Barile | 1° |
Management - 9 | Federica Ricceri | 1° |
Information Systems and Digital Trends - 6 |
Andrea Carignani Vanessa Gemmo |
1° |
Corporate Communication
- 9 |
Silvia Ravazzani
|
2° |
Sociology of Consumption and Corporate Culture - 6 |
Maria Angela Polesana |
2° |
Semiotics - 6 | Valentina Pisanty | 2° |
Advertising - 6 | Cristian Mattavelli Claudia Diers-Lienke |
2° |
Professional English III - 6 |
SSML | 1° e 2° |
COMPULSORY COURSES | ||
2nd YEAR |
||
SUBJECTS AND ECTS CREDITS | TEACHERS | SEMESTER |
Consumer Psychology and Neuromarketing - 6 | Carmen Spanò |
1° |
Statistics and Market Research - 9 | Bruno Sfogliarini | 2° |
Marketing - 9 |
Francesco Massara Massimiliano Freddi |
2° |
Social Change in the Digital Age - 9 | Matteo Bittanti | 1° |
Professional Writing (workshop) - 6 | Mara Logaldo Maura Mariani |
1° |
Professional English IV - 6
|
SSML SSML |
1° e 2° |
Spanish Language and Culture - 6
|
SSML | 1° e 2° |
French Language and Culture - 6 |
SSML | 1° e 2° |
German Language and Culture - 6 |
SSML |
1° e 2° |
Russian Language and Culture - 6 |
SSML |
1° e 2° |
Chinese Language and Culture - 6 |
SSML SSML |
1° e 2° |
Italian Language and Culture - 6
|
Silvia Consonno | 1° e 2° |
ELECTIVE COURSES |
||
SUBJECTS AND ECTS CREDITS | TEACHERS | SEMESTER |
Communicating in critical situations - 6 |
Alessandro Lucchini Emanuele Mascherpa |
2° |
Gender Studies - 6
|
Supakwadee Amatayakul
|
1° |
Professional Writing Workshop Advance - 6 | Paola Carbone | 2°
|
Product innovation, Consumption and Marketing - 6 |
Daniele Tirelli
|
1° |
Social Media Communication and Influencer Marketing - 6 |
Silvia Borsari
|
2° |
COMPULSORY COURSES | ||
3rd YEAR |
||
SUBJECTS AND ECTS CREDITS | TEACHERS | SEMESTER |
Economics - 9 | Valeria Gattai Piergiovanna Natale |
1° |
Public Relations (workshop) - 6
|
Stefania Romenti Grazia Murtarelli Elanor Colleoni |
1° |
Communication Management in Public Sector (Workshop) - 6 | Daniele Comboni | 1° |
Organizational Theories & HR Management - 6 | Luca Quaratino Paolo Donati |
2° |
Introduction to Public and Private Law - 6 | Giuseppe Rossi | 2° |
Public Speaking - 6 | Alessandro Lucchini Emanuele Mascherpa |
2° |
Creativity Workshop - 9
students must choose one of the following two courses: |
2° | |
Creativity and design | Francesco Galli Carmelo Di Bartolo Camilla Fecchio |
2° |
Creativity and advertising | Simonetta Buffo | 2° |
ELECTIVE COURSES | ||
SUBJECTS AND ECTS CREDITS | TEACHERS | SEMESTER |
Artificial Intelligence - 6 |
Riccardo Manzotti | 1° |
Retail marketing innovation
- 6
|
Giuseppe Stigliano
|
1° |
Business Strategy
- 6
|
Pietro Mazzola Francesca d'Angella Roberto Marchi |
2° |
Marketing & Sales - 6
|
Daniela Corsaro Marco Piantanida |
2° |
Digital Media for Marketing Communication - 6 | Roberto Brognara | 2° |
Attractions & Experiences Marketing Lab - 6
|
Massimiliano Freddi | 2° |