Teachings and programmes a.y. 2021/2022
The educational materials to download online and any intermediate test results will be available on the IULM Community at http://www.community.iulm.it. The password and other information related to the single course will be communicated by the Teacher once the courses have started.
COMPULSORY COURSES
1ST YEAR
| SUBJECTS AND CFU (ECTS) | TEACHERS | SEMESTERS |
| anaging Hospitality and Guest Services Organizations - 6 |
Manuela De Carlo Kevin Murphy |
2° |
| Marketing Strategies in Hospitality and Tourism - 18 | ||
| Strategic Marketing in Hospitality and Tourism - 6 | Martha Friel Valeriya Shapoval |
2° |
| Digital Marketing for Hospitaliy and Tourism - 6 | Emanuele Mele Grazia Murtarelli |
2° |
| Introduction to Data Analysis for Marketing Research - 6 | Elanor Colleoni Bruno Sfogliarini |
1° 2° |
| Critical Issues in Hospitality and Tourism Human Resources - 6 | Luca Quaratino | 1° |
| Accounting and financial management - 6 | Ruggero Sainaghi |
1° |
|
Cultural Heritage, Arts and Tourism - 9 |
Nicola Bellini Martha Friel Erika Notti |
1° |
| Geography for Sustainable Tourism Development- 9 |
Marco Maggioli Armando Peres Jarkko Saarinen |
2° |
|
Communication Skills: English for Business - 6 |
Giuliana Elena Garzone Anna Re |
1° |
COMPULSORY ACTIVITIES
2ND YEAR
| SUBJECTS AND CFU (ECTS) | TEACHERS | SEMESTER |
| Creativity and Design of Tourism Policies and Services - 12 | Yesim Tonga Uriarte Valeria Pecorelli |
1° |
| New Business Development in Tourism - 6 | 2° |
|
| Data Management and Business Analytics for Tourism - 12 | ||
| E-Tourism Technology, Methods and Big Data - 6 |
Bruno Sfogliarini | 1° |
| Advanced Digital Marketing for Tourism - 6 | Ulrike Gretzel | 1° |
| Multicultural Communication - 6 |
Anna Re Raffaella Bossi Fornarini |
2° |
ELECTIVE COURSES
| SUBJECTS AND CFU (ECTS) | TEACHERS | SEMESTER |
| 3 Corsi a scelta (9 CFU) tra: | ||
| Travel: Relativism and Hospitality - 3 | Emilio Mazza | 2° |
| Corporate Social Responsibility and Sustainability - 3 | Stefania Bertolini | 1° |
| Strategic Analysis of Visitor Flows - 3 | Pietro Beritelli | 2° |
| Revenue Management - 3 | Luciano Scauri | 1° |
| Place, Attractiveness and Big Events - 3 | Paolo Verri | 1° |
| Place Image, Identity, Brand - 3 | Robert Govers | 2° |
| Theme Park and Attractions Management - 3 | Massimiliano Freddi | 2° |