Teachings and programmes a.y. 2020/2021
The educational materials to download online and any intermediate test results will be available on the IULM Community at http://www.community.iulm.it. The password and other information related to the single course will be communicated by the Teacher once the courses have started
| COMPULSORY COURSES | ||
| 1st YEAR |
||
| SUBJECTS AND ECTS CREDITS | TEACHERS | SEMESTER |
| Sociology of Media - 9 |
Nello Barile | 1° |
| Management - 9 | Federica Ricceri | 2° |
| Corporate Communication- - 9 |
Silvia Ravazzani | 1° |
| Information Systems and Digital Trends - 6 | Andrea Carignani Vanessa Gemmo |
1° |
|
Sociology of Consumption and Corporate Culture - 6 |
Maria Angela Polesana |
2° |
| Semiotics - 6 | Valentina Pisanty | 2° |
| Advertising - 6 | Paolo Guglielmoni Claudia Diers-Lienke |
2° |
| Professional English III - 6 | SSML | 1° e 2° |
| COMPULSORY COURSES | ||
| 2nd YEAR |
||
| SUBJECTS AND ECTS CREDITS | TEACHERS | SEMESTER |
| Consumer Psychology and Neuromarketing - 6 | Carmen Spanò |
1° |
| Statistics and Market Research - 9 | Bruno Sfogliarini | 2° |
| Marketing - 9 |
Francesco Massara Massimiliano Freddi |
2° |
| Social Change in the Digital Age - 9 | Matteo Bittanti | 1° |
| Professional Writing (workshop) - 6 | Mara Logaldo Maura Mariani |
1° |
| Professional English IV - 6
|
SSML SSML |
1° e 2° |
| Spanish Language and Culture - 6
|
SSML | 1° e 2° |
| French Language and Culture - 6 |
SSML | 1° e 2° |
| German Language and Culture - 6 |
SSML |
1° e 2° |
| Russian Language and Culture - 6 |
SSML |
1° e 2° |
| Chinese Language and Culture - 6 |
SSML SSML |
1° e 2° |
| Italian Language and Culture - 6
|
Silvia Consonno | 1° e 2° |
ELECTIVE COURSES |
||
| SUBJECTS AND ECTS CREDITS | TEACHERS | SEMESTER |
| Artificial Intelligence - 6 |
Riccardo Manzotti | 1° |
| Branded Entertainment - 6 | Luciano Massa | 2° |
Business Strategy - 6 |
Pietro Mazzola Francesca d'Angella Roberto Marchi |
2° |
| Digital Media for Marketing Communication - 6 | Roberto Brognara |
2° |
| Gender Theory - 6 | Supakwadee Amatayakul |
1° |
| Leadership and creative thinking - 6 | Francesco Galli | 2° |
| Marketing & Sales - 6 | Daniela Corsaro Anna Maria Bulgheroni |
2° |
| Product innovation, Consumption and Marketing - 6 | Daniele Tirelli | 1° |
| Retail marketing innovation - 6 |
Giuseppe Stigliano | 1° |
| Social Media Communication and Influencer Marketing - 6 | Silvia Borsari | 2° |