Teachings and programmes a.y. 2020/2021

The educational materials to download online and any intermediate test results will be available on the IULM Community at http://www.community.iulm.it. The password and other information related to the single course will be communicated by the Teacher once the courses have started.

COMPULSORY COURSES

1st YEAR

SUBJECTS AND ECTS CREDITS	TEACHERS	SEMESTER
Strategy and Management - 9	Francesca d'Angella Anna Maria Bulgheroni	1°
Organizational Behaviour & Neuromanagement - 6	Vanessa Gemmo Giorgio Gabrielli	2°
Strategic and entrepreneurial Communication - 9	Stefania Romenti Vilma Luoma-aho Emanuele Invernizzi	1°
Brand, Identity & Reputation - 12	Francesco Massara Elanor Colleoni Michael Etter	2°
Digital Communication Management - 12	Nello Barile Grazia Murtarelli Alves Duarte Joao Manuel	1°
Content Management & Corporate Storytelling - 6	Alessio Sartore	2°

ELECTIVE COURSES

SUBJECTS AND ECTS CREDITS	TEACHERS	SEMESTER
Digital markets - 6	Andrea Carignani	2°
Mind, media and modern culture - 6	Riccardo Manzotti	1°
Corporate anthropology for communication -3	Marina Levi Certelli	1°
Creative Leadership - 3	Francesco Galli	1°

COMPULSORY COURSES

2nd YEAR

SUBJECTS AND ECTS CREDITS	TEACHERS	SEMESTER
Stakeholder Relationship Management - 12 Issues and crisis communication Public Affairs & Digital Advocacy	Luciano Luffarelli Chiara Valentini Vittorio Cino	1°
Corporate Social Responsibility & Communication - 6	Laura Illia Isabella Goldmann	1°
Communication Measurement & Data Analysis - 6	Simone Pizzoglio	1°
Internal Communication and change management - 6	Alessandra Mazzei Giorgio Agagliati Enrico Bocedi Deborah Parodi	2°
Financial communication and Investor relations - 6	Pietro Mazzola Federica Ricceri Elizabeth Cugnasca	1°

ELECTIVE COURSES

SUBJECTS AND ECTS CREDITS	TEACHERS	SEMESTER
Retail & Branded Places Design - 6	Massimo Fabbro	1°
Management of Design - 6	Antonio Catalani	1°
Fashion Communication - 6	Sabrina Pomodoro	2°
Entrepreneurship and Innovation for New Brands and Start up - 6	Massimiliano Bruni Emanuele Parisi	1°