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Simone Pizzoglio

Tenured teacher
Simone Pizzoglio

Department of Business, Law, Economics and Consumption
Faculty of Communication
Simone Pizzoglio

Contacts

Individual tutorial

Timetable

Upon reservation to be agreed with the teacher by e-mail.

One of the main Italian experts in analysis and monitoring of the Customer Experience.

He has always worked in consulting and marketing research, with particular attention to methodology and scientific rigour.

He began his career in the automotive industry (FIAT, BMW) in the 1990s. In the 2000s, he worked with Giampaolo Fabris in GPF and in the CFI Group, an American company of Prof. Claes Fornell, founder of the American Customer Satisfaction Index of the University of Michigan, until he became Managing Director in Italy and Spain.

Today, he leads the Finance & Utilities division of Doxa, the first Italian Research Institute, founded in 1946 and dealing with Analytics, Big Data and Customer Experience, and more generally quantitative methods for Marketing.

He has extensive experience with the Services Industry, particularly the banking industry.

Data Scientist, Dad and Nerd, is passionate about Mountain, Cinema, Series, Comics and Mainstream and Pop Culture

He has a degree in Business Economics from the University of Turin, a degree in Political Science (University of Milan) and an Executive Master of Science in Communication (USI, University of Lugano).

MAIN AREAS OF SCIENTIFIC INTEREST

Methodology of social and marketing research

Services Marketing

 

 

Although IULM University takes all necessary care to ensure the publication of correct, updated and complete information, it is not responsible for the contents of the curricula published online on the Portal www.iulm.it. The holder of this curriculum vitae is the exclusive guarantor and responsible for the correctness and truthfulness of the information contained therein.

MK – ABI bancaria editrice dal 2013

Vari articoli

Clienti Soddisfatti, C.Fornell,

Franco Angeli 2008

 

Prefazione all’edizione italiana

Micro Macro Marketing 4/2006

La razionalizzazione della rete distributiva: analisi del caso Breil

Società italiana Marketing

Convegno Trieste 11.2005

La segmentazione inversa nei mercati Business to Business

Economia & Management 4/2004

Analizzare e gestire la Dealer Satisfaction

33 EMAC Conference 2004

Dealer satisfaction in consumer goods marketing channels: a model and empirical examination

Studies in Communication Science (Univ.Sv.Italiana) 1/2002

Naomi Klein: No Logo, Economia globale e nuova contestazione

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Pur applicando tutte le necessarie diligenze volte a garantire la pubblicazione di informazioni corrette, aggiornate e complete, l’Università IULM non è responsabile dei contenuti riportati nei curricula pubblicati online sul Portale www.iulm.it. Il titolare del presente curriculum vitae è garante e responsabile in via esclusiva della correttezza e veridicità delle informazioni in esso riportate.