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Mario Pietro Enrico Coletti

Tenured teacher
Mario Pietro Enrico Coletti

Department of Business, Law, Economics and Consumption
Faculty of Communication
Mario Pietro Enrico Coletti

Contacts

Individual tutorial

Timetable

Upon reservation to be agreed with the teacher by e-mail.

Mario Coletti works with executives and organisations in almost every industry to improve their leadership, management and communication skills to exceed on company goals and drive business results. He focuses on ethical and sustainable development projects for large organisations and on passing on know-how to new generations. He works with universities such as IULM to prepare the leaders and managers of the future.

Today, he is a recognised expert in artificial intelligence in the fields of data analysis and marketing. He provides his expertise to companies and universities involved in business transformation, organisational design and development. He works full-time as Managing Director of Nextatlas, an A.I.-driven data and analytics company, and as an adjunct professor at IULM, where he teaches Marketing A.I.

Previously, he was Principal of Customer Experience and Business Analytics at Capgemini Consulting in the UK, where he led digital transformation projects focused on consumer data analytics, digital marketing implementation, and operational design and capabilities frameworks.

Prior to Capgemini, he was Strategy and Planning Director at Geometry Global / Ogilvy / WPP and Partner and Global Marketing & Technology Director at Sparco S.p.A. He has also held senior marketing and branding roles at BP and Castrol International.

After 26 years in the UK, he now lives in Italy and regularly travels around Europe and the UK for work when required.

Mario holds a Master Certificate in Strategic Foresight from EDHEC Business School, a Master Certificate in Strategic Business Implications of AI from MIT SLOAN, certificates in Professional Coaching and Strategic Marketing and a Master Degree in Agricultural Sciences from the State University of Milan.

 

MAIN AREAS OF SCIENTIFIC INTEREST

  • Artificial Intelligence applied to marketing and commercial communication
  • Technologies for digital marketing
  • Statistics
  • Market and consumer data analytics
  • Languages, analysis of cultural diversity of origin and gender and inclusion policies

 

 

Although IULM University takes all necessary care to ensure the publication of correct, updated and complete information, it is not responsible for the contents of the curricula published online on the Portal www.iulm.it. The holder of this curriculum vitae is the exclusive guarantor and responsible for the correctness and truthfulness of the information contained therein.

  • Pervasive AI: Strategy, planning and execution of A.I. driven marketing – IULM – November 2021
  • Data Driven Foresight | Using quantification for better trend evaluation and prioritization – You Tube – September 2021
  • A.I. driven Structural Equation Modelling applied to NPD – Esomar September 2021
  • A.I. driven Phy-gital Customer Experience (CX) – London July 2019
  • Purpose, Principles and Participation – the 3 P’s of ethical and sustainable marketing – Cartagena, May 2015
  • Is the future of Marketing dark? – Geometry Global – Summer 2014

 

 

Pur applicando tutte le necessarie diligenze volte a garantire la pubblicazione di informazioni corrette, aggiornate e complete, l’Università IULM non è responsabile dei contenuti riportati nei curricula pubblicati online sul Portale www.iulm.it. Il titolare del presente curriculum vitae è garante e responsabile in via esclusiva della correttezza e veridicità delle informazioni in esso riportate.