Pubblicazioni principali

  • Corsaro, D.,(2022). Explaining the Sales Transformation through an institutional lens. Journal of Business Research, 142, 1106-1124.
  • Corsaro, D., & Anzivino, A. (2021). Understanding value creation in digital context: An empirical investigation of B2B. Marketing Theory
  • Corsaro, D., & Maggioni, A. (2021). Sales Transformation: Conceptual Domain and Dimensions, Journal of Business & industrial Marketing
  • Corsaro, D., Maggioni, I., & Olivieri, M. (2021). Sales and marketing automation in the post-Covid-19 scenario: Value drivers in B2B relationships.  Italian Journal of Marketing
  • Corsaro, D., & Maggioni, A. (2021). Managing the Sales Transformation: between Human and Digital, Journal of Business & industrial Marketing, 1 (3), 25-26
  • Corsaro D. (2020). Marketing. di Roger A. Kerin, Steven W. Hartley, Luca Pellegrini, Francesco Massara, Daniela Corsaro, McGraw Hill.
  • Corsaro (2020), Value co-destruction and its effects on value appropriation, Journal of Marketing Management, Vol. 36, issue 1-2
  • Corsaro D. (2019), Capturing the broader picture of value co-creation management, European Management Journal, pp.1-18
  • Corsaro D, Mele C., Sebastiani R. (2018), "Service innovation as a social construction. The role of boundary objects", Marketing Theory
  • Kleinaltenkamp M., Corsaro D. (2019), Sebastiani R., "The Role of Proto-Institutions within the Change of Service Ecosystems", Journal of Service Theory and Practice
  • Corsaro D., (2018) "Crossing the boundary between physical and digital: the role of boundary objects", IMP Journal, Vol. 12 Issue: 2, pp.216-236
  • Corsaro D. (2018) “Disclosing the dark side of value processes in business relationships”, Mercati e Competitività, 125-149
  • Corsaro D., Sebastiani R., Mele C. (2017). “Practices of Service Innovation Diffusion”, in Innovation in Practices di Tiziana Russo-Spena, Cristina Mele e Maaria Nuutinen, Springer.