The only master's course in Italy that allows you to specialize internationally at MIAMI AD SCHOOL, one of the most prestigious schools of advertising with offices around the world.
The master's course includes a period of training at IULM University where you can learn the basics of copywriting, through testimonials, case histories, exercises and creative writing workshops. Then you'll be ready to enhance your international level experience during a focus week at Miami ad School.
Course main features:
- combination of theoretical contents and analysis of case histories in order to understand the generation of original, brilliant and effective creative ideas
- the faculty includes leading professionals
- many exercises and project works to learn the elements of creative writing and idea generation skills
- every student will complete a personal portfolio under the supervision of a teaching coordinator
- 2 week study visit at the Miami Ad School to specialize in the most current advertising trends.
Ath the end of classes students may have the opportunity to carry out a curricular internship at advertising agencies, from small creative boutiques to large international networks, among others: Dolci Adv, McCann-Erickson, Saatchi&Saatchi, Connexia, Bcube, Ogilvy, M&C Saatchi, Relata, Swan&Koi, MS&L.
Italian / English
5 months
October
Part-time
Milan
Abroad
3/6 optional
Enrolments
Start your journey as a student at IULM!
Candidates will be selected on the basis of the interview, during which the candidate's motivation and willingness to enter this field of work will be assessed. A good knowledge of English is essential
The Master's course is aimed at graduates and undergraduates in subjects related to advertising and creativity, creative professionals interested in furthering study of the main aspects of their profession, customers, marketing directors and brand managers interested in understanding the mechanisms of creative writing in advertising to be able to better deal with whoever they are dealing with.
- Contacts
- milan office
milan office
IULM Communication School
Via Carlo Bo, 1 - Milan
[email protected]
Tel: +39 02 891412311
Fax: +39 02 891412371