Faculty of Communication

Degree course in Marketing, Consumer Behaviour and Communication

Course contact person: Professor. Francesco Massara

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Coordinatore didattico: Prof. Professor. Francesco Massara

Master's Degree Course in Marketing, Consumer Behaviour and Communication

Recommended study plan

1st Year in common

Compulsory activitiesCFU
Advanced Marketing- SECS-P/086
Digital and Retail Marketing - SECS-P/089
Digital Marketing
Retail Marketing
Network Society and International Consumption Studies - SPS/089
Data analysis- INF-019
Strategic Management - SECS-P/079
Competitive Analysis - SES-P/069
Market and Consumer Behaviour Studies - M-DEA/016
Attività formative a scelta6

2nd Year

Compulsory activitiesCFU
Omnichannel Management6
Consumer Engagement and Digital Market Relations9
Data Protection and Trademark Law6
Business Communication Skills6
Elective courses includeCFU
Internship6
Fielwork6

Final exam

12

Elective courses includeCFU
Business technologies and Innovation management for Startups6
Competitive positioning and Branding new products6
Digital Markets6
Management of Design6
Retail & Branded Places Design6