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Vincenzo Russo

Full professor
Vincenzo Russo

Department of Business, Law, Economics and Consumption
Faculty of Communication
Vincenzo Russo

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Professor of Consumer Psychology and Neuromarketing at IULM University in Milan.

Scientific Director of the Behaviour and Brain Lab IULM Neuromarketing Research Centre.

Scientific Director of the Master in Food and Wine Communication, organized in collaboration with Gambero Rosso and the Master in Management and Communication of Made in Italy: wine promotion and enhancement of the excellence of the territory.

Member of the Scientific Committee of Universities for Expo 2015

He has directed national research projects on issues concerning the relationship between emotions, decisions and food consumption behaviour. Rector's Delegate for the Expo2015 projects and for the Research Evaluation of the IULM University.

Co-author of one of the most widely used manuals on Consumer Psychology (published in second reprint by Mcgraw-Hill), and Neuromarketing (published with FrancoAngeli) On the themes of food consumption and neuromarketing, he has published theoretical and research contributions in Frontiers in Neuroengineering, in Food Quality and Preference; Journal of Global Information Management, in European Journal of Information Systems, in Food Quality and Preference, in Resource Man, and in the Series of Psychology, Consumption and McGraw-Hill Society.

SCIENTIFIC DIRECTORATES OF OBSERVERS AND RESEARCH LABORATORIES

  1. Since 2003 she has been coordinating the project of Customer Satisfaction Surveying in Milan hospitals (San Paolo, Policlinico, Pini, Besta, FatebeneFratelli and Niguarda). This activity involves the development of advice on organisational change on group dynamics, customer management and organisational processes.
  2. Scientific Coordinator of the neuroscientific research center on consumption and neuromarketing "Brain and Behavior LabIULM", in collaboration with the Massachusetts Institute of Technology (MIT) in Boston (prof. Riccardo Barbieri);
  3. Scientific Director of the Observatory on "Food Consumption" of the IULM University Foundation coordinating the work of a group of professors of the IULM University (including ordinary and associated) - since 2007;
  4. Scientific Director of the Observatory on "Communication and Disability" of the IULM Foundation;
  5. Vice-President of the Observatory of the IULM University on "Communication for Road Safety" (chaired by Prof. Paolo Moderato) in collaboration with the Istituto Cunicolo di Novara and the Ministry of Transport since 2007)

  6. Coordinator of the Health and Society area of the Communication School of the IULM Foundation, within which he coordinates various research and training projects, including (2007 - 2011)

    1. Research on Food Consumption and Consumer Education;
    2. The survey of Customer Satisfaction in Milan hospitals (San Paolo, Policlinico, Besta and Riguarda)
    3. The Observatory on Disability and Communication;
    4. Research on "Child Emergency and Adoption: what social representations in the media";
  7. Since November 2005 Coordinator of research activities (and member of the scientific committee chaired by Prof. Paolo Moderato) of the Observatory of the IULM University on "Communication for Road Safety" in collaboration with the Istituto Cunicolo di Novara and the Ministry of Transport;
  8. Coordinator of the IULM Foundation Observatory on "Children and Media: Communication, Consumption and Lifestyles: Responsibilities and Strategies for the Protection of Children and Adolescents" carried out in collaboration with Telefono Azzurro, and with the patronage of the Ministry of Education, University and Scientific Research and the Ministry of Communications (Since June 2005).
  9. Member of the Scientific Committee of the Istituto Superiore per Direttori d'Azienda e Imprenditori ISIDA of Palermo, for the planning of training activities, with the specific task of evaluating aspects related to the area of human resources management. The Scientific Committee is chaired by Prof. E. Sgroi (former director of the School for Public Administration in Rome) From March 07, 2005 - 2012).

From 2005 to 2006, with the appointment of the Magnifico Rettore, he was a member of the Scientific Coordination Group for the design and evaluation of the Specialist Degree in Brand Management and Strategies.

From 11/2004 to 11/2005, Representative of the researchers at the Council of the Faculty of Communication Sciences of the Performing Arts, IULM University of Milan and Feltre.

Since September 2004, he has been the didactic coordinator and teacher of the Master of the IULM University, realized in collaboration with the company ISMO of Milan of Vito Volpe. Master for "Experts in Training Processes and Organizational and Relational Development (already Master of Training Trainers of the company ISMO, the programme is attached).

From 2001 to 2006, Researcher of Psychology of Work and Organizations at the IULM University of Milan and Feltre.

SCIENTIFIC DIRECTION OF MASTER'S DEGREE COURSES

to date

  1. Scientific Director of the Master in Health Management for the coordination functions of the Belluno headquarters (former headquarters in Feltre) - since 2008 (this year the 5th edition starts);
  2. Scientific Director of the Master in Health Management for the coordination functions of the Palermo office - since 2009 (from this year the 4th edition starts);
  3. Scientific director of the Master in Food and Wine Communication since 2012 in collaboration with Gambero Rosso;
  4. Scientific Director of the Master in Management and Communication of Food and Wine and Cultural Tourism since 2012 in Palermo in collaboration with the CERISDI of Palermo;

in the past

  1. Scientific Director of the Executive International Master in "Communication and Strategy against drug addiction: prevention, enforcement and social integration" in collaboration with the University of St. Petersburg (Russia), the Community of San Patrignano and the City of Milan 2007-08;
  2. Scientific Director of the Master for "Experts in Training Processes and Organizational and Relational Development (formerly Master in Training Trainers of the company ISMO, attached to the program) organized at the School of Communication IULM and in collaboration with the company ISMO Milan Vito Volpe from 2004 to 2009.

EXPERIENCES OF COORDINATING NATIONAL RESEARCH GROUPS

  1. From 2009 to 2011 he was Scientific Coordinator of the Axìa project wanted by the CRUI Foundation and carried out in collaboration with the Nestlé Group (www.axia.iulm.it). For this project it has coordinated the following research groups (budget management for one million euros)
  • Research group of the University of Rome 1 - La Sapienza coordinated by Prof. Marino Bonaiuto and Prof. Mirilia Bonnes;
  • Research group of the University of Palermo coordinated by Prof. Aurelio Angelini, in collaboration with the research group of the University IULM (Prof. Moderato), the State University of Milan (Prof.ssa Pravettoni) and the University of Catania (Prof. S. Di Nuovo);
  • Research group of the University Federico II of Naples coordinated by Prof. Finizia Auriemma;
  • Research group of the Bicocca University of Milan coordinated by Dr. R. Colombo.

2. Coordinator of the Health and Society area of the School of Communication of the IULM Foundation with the task of coordinating groups of colleagues on research and training topics of the IULM Foundation.

RELEVANT INTERNATIONAL EXPERIENCES

  1. He coordinated and organized in Italy (December 2012) the 5th edition of the CTC Child and Teen Consumptionone of the most important international and multidisciplinary conferences on food consumption, communication, lifestyles and fashion for children and adolescents,

    • 10 Keynote Speakers;
    • the participation of 160 experts from 43 countries around the world.

2. He was appointed to the Scientific Committee of the European Congress of Psychology in 2015.

OTHER RECTORAL APPOINTMENTS (current)

  • Contact person for the evaluation of the Research also as Member of the Evaluation Board since 2010;
  • Member of the Commission IULM external communication since 2012;
  • Member of the Evaluation Board since 2008;
  • He chairs the Canteen Commission of the IULM University (since 2010);
  • Member of the scientific committee of the IULM Foundation (since 2009);
  • Member of the Scientific Committee of the IULM School of Communication (since 2008);
  • Member of the scientific committee of the Multimedia In.Formazione Campus, realized in collaboration with the MEDIASET GROUP (since 2009).

PREVIOUS PROFESSIONAL EXPERIENCE IN THE NON-PROFIT SECTOR

2011- 14 Scientific coordinator of research projects for Eupolis Lombardy Region

  • 2011-12 Analysis of the communicative effectiveness of awareness projects on Female Genital Mutilation and training of volunteers and health and social workers;
  • 2012-13 production of communication kits to raise awareness on Female Genital Mutilation and training of volunteers and health and social workers and evaluation of effectiveness with neuromarketing techniques;
  • 2013-14 production of communication kits for immigrants' awareness of non-communicable diseases and training of volunteers and health and social workers and evaluation of the effectiveness with neuromarketing techniques.

2010-13 Scientific coordinator of research projects for Amici dei Bambini AIBI for:

  • 2012-13 training of health and social workers and adoption;
  • 2009-10 Analysis of the communicative effectiveness of awareness projects on adoption and fostering.

2011 - 12 Scientific coordinator of the International Cooperation Project "Maison Shalom" for the Lombardy Region for the promotion and development of professional skills in Burundi for communication and fundraising in support of the strengthening of the local health system and Burundian NGOs - with period of action in the field in Burundi in Ruigy.

2007 to 2009 Scientific Director of the Executive International Master in "Strategies, management and communication against drug addiction", carried out in collaboration with the University of St. Petersburg (Russia), the Community of San Patrignano and the City of Milan;

2001 - 2006 Supervisor and consultant for the management of Quality services for the Call Center of Telefono Azzurro Milan - Milan;

1999 - 2006 Head of the Training Sector for the internal and external training activities of the SOS il Telefono Azzurro Association with responsibility for managing the training centres in Milan, Rome, Palermo, Modena, Bologna and Treviso.

OTHER PREVIOUS PROFESSIONAL EXPERIENCE

From 2005 to 2007 - Delegate of the Rector of the IULM University of Milan Prof. Gianni Puglisi for "The coordination, monitoring and support of initiatives for the Right to Study and integration of disabled people".

Since 2007 - Lecturer in various training courses at the Center for Banking Studies in Lugano, Switzerland.

From 2001 to 2003 - Representative of the researchers at the Council of the Degree Course in Tourism Sciences Faculty of Communication Sciences of the Entertainment, IULM University of Milan.

Since June 2001 - Member of the Board of Directors of the SIOI Società Italiana per l'Organizzazione Internazionale, Sicily section, deputy for the planning, organization and management of training activities for diplomats in collaboration with the Ministry of Foreign Affairs.

From 2002 to 2003 - Member of the Board of Directors of the Lombardy section of SIE Società Italiana di Ergonomia

From 03/2001 to today - Consultant for the ISO 9001: 2000 Quality Certification Project for the National Listening Centre for the Blue Telephone Milan and for the Blue Telephone structures and projects.

In 2001 - Didactic coordinator of the course of Specialization in Child Abuse and Maltreatment of the University of Modena and Reggio Emilia on behalf of Telefono Azzurro.

From 1999 to 03/2001 - National Head of the Training Sector (internal and external) of the SoS il Telefono Azzurro Association - Milan.

From 1999 to 03/2001 - Head of Quality Management at the National Telephone Listening Centre in Milan.

January 1997 - Registration to the Order of Psychologists of the Sicilian Region n.1419

From 1997 to 2000 - Regional Secretary of the Sicilian Section of the SIE Società Italiana di Ergonomia

Since 1993 - Ordinary member of SIE Società Italiana di Ergonomia Sezione Siciliana

Areas of scientific interest

  • Psychology and consumption; consumer behaviour and new trends.
  • Organisational change, with particular attention to the Third Sector
  • Leadership and group dynamics
  • Corporate Identity and Organizational Culture
  • Psychology of safety in the workplace

 

 

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