Martha Friel is an Associate Professor of Business Economics and Management at IULM University in Milan, where she teaches tourism and cultural management and marketing in the Faculty of Arts, Fashion, and Tourism. She is also a senior fellow at the Santagata Foundation for the Economics of Culture.
RESEARCH AREAS:
Her research areas focus on the economics and management of tourism, cultural enterprises, and creative industries, on which she has extensively published and taught at various universities in Italy and abroad.
DISCIPLINARY GROUP: SECS-P/08 Business Economics and Management
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