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Alessandro Fici

Tenured teacher
Alessandro Fici

Department of Business, Law, Economics and Consumption
Faculty of Communication
Alessandro Fici

Contacts

Individual tutorial

Timetable

Upon reservation to be agreed with the teacher by e-mail.

Graduated in Psychology (L-24) and Marketing, Consumption, and Communication (LM-59), he obtained a Ph.D. in Communication, Markets, and Society at IULM University in Milan with a thesis on neuroscience, implicit associations, and Brand Relationship. He has been supervising the research activities of the Neuromarketing Center at IULM University, coordinating the academic soul with the consulting one.

Research activities focus on various topics, all about the joint between Consumer Neuroscience and traditional market survey techniques, as well as psychometric surveys. Areas of investigation range from the analysis of neurophysiological parameters to assess reaction to product packaging, tasting experience, advertising, retail, brand, and digital marketing to topics concerning individual and corporate well-being such as neurocoaching and candidate assessment.

He is an adjunct professor at IULM University in Milan and the University of Milan Statale.

 

MAIN AREAS OF SCIENTIFIC INTEREST

Consumer Psychology, Neuromarketing, Consumer Neuroscience, Communication, Psychology.

 

 

Although IULM University takes all necessary care to ensure the publication of correct, updated and complete information, it is not responsible for the contents of the curricula published online on the Portal www.iulm.it. The holder of this curriculum vitae is the exclusive guarantor and responsible for the correctness and truthfulness of the information contained therein.

Pubblicazioni internazionali (solo indicizzazione Scopus) / International publications (Scopus indexed only)

  • Russo V., Fici A., Zito M., Gabrielli G. (2019). The Theater of Mind”: the effect of radio exposition on tv advertising. In Simposyum: the use of small data: applications in the Consumer Behaviour and Neuroscience. In Data Science & Social Research 2019 Book of Abstract, 112-113. ISBN 9788894312096.
  • Bilucaglia M., Laureanti R., Zito M., Circi R., Fici A., Rivetti F., Valesi R., Whal S., Russo V. (2019). Looking through blue glasses: bioelectrical measures to assess the awakening after a calm situation. 41st Annual International Conference of the IEEE Engineering in Medicine and Biology Society (EMBC). DOI: 10.1109/EMBC.2019.8856486.
  • Laureanti R., Bilucaglia M., Zito M., Circi R., Fici A., Rivetti F., Valesi R., Oldrini C., Mainardi L.T., Russo V. (2020). Emotion assessment using Machine Learning and low-cost wearable devices. 42nd Annual International Conference of the IEEE Engineering in Medicine & Biology Society (EMBC). DOI: 10.1109/EMBC44109.2020.9175221
  • Gabrielli G., Bilucaglia M., Zito M., Laureanti R., Caponetto A., Circi R., Fici A., Rivetti F., Valesi R., Galanto A., Senoner G., Russo V. (2020). Neurocoaching: exploring the relationship between coach and coachee by means of bioelectrical signal similarities. 42nd Annual International Conference of the IEEE Engineering in Medicine & Biology Society (EMBC). DOI:10.1109/EMBC44109.2020.9176497
  • Bilucaglia M., Masi R., Di Stanislao G., Laureanti R., Fici A., Circi R., Zito M., Russo V. (2020). ESB: a low-cost EEG synchronization box. Hardware X, vol.8. DOI: 10.1016/j.ohx.2020.e00125
  • Laureanti R., Bilucaglia M., Zito M., Circi R., Fici A., Rivetti R., Valesi R., Wahl S., Mainardi L.T., Russo V. (2021). Yellow (lens) better: bioelectrical and biometrical measures to assess arousing and focusing effects. 43rd Annual International Conference of the IEEE Engineering in Medicine & Biology Society (EMBC). DOI: 10.1109/EMBC46164.2021.9630201.
  • Bilucaglia M., Laureanti R., Zito M., Circi R., Fici A., Russo V., Mainardi L.T. (2021). It’s a Question of Methods: Computational Factors Influencing the Frontal Asymmetry in Measuring the Emotional Valence. 43rd Annual International Conference of the IEEE Engineering in Medicine & Biology Society (EMBC). DOI: 10.1109/EMBC46164.2021.9630625.
  • Zito M., Fici A., Bilucaglia M., Ambrogetti F.S., Russo V. (2021). Assessing the emotional response in social communication: the role of neuromarketing. Frontiers in Psychology, Vol. 12. DOI:10.3389/fpsyg.2021.625570.
  • Russo R., Milani Marin E.L., Fici A., Bilucaglia M., Circi R., Rivetti F., Bellati M., Zito M. (2021). Strategic Communication and Neuromarketing in the fisheries sector: generating ideas from the territory. Frontiers in Communication, Vol. 6, 49. DOI:10.3389/fcomm.2021.659484.
  • Zito M., Bilucaglia M., Fici A., Gabrielli G., Russo V. (2021). Job Assessment Through Bioelectrical Measures: A Neuromanagement Perspective. Frontiers in Psychology, Vol. 12. DOI:10.3389/fpsyg.2021.673012.
  • Bilucaglia, M., Laureanti, R., Circi, R., Zito, M., Bellati, M., Fici, A., Rivetti, F., Mainardi, L. T., & Russo, V. (2022). Spectral differences in resting-state EEG associated to individual Emotional Styles. 2022 44th Annual International Conference of the IEEE Engineering in Medicine &Amp; Biology Society (EMBC). https://doi.org/10.1109/embc48229.2022.9871191.
  • Valesi, R., Gabrielli, G., Zito, M., Bellati, M., Bilucaglia, M., Caponetto, A., Fici, A., Galanto, A., Falcone, M., & Russo, V. (2023). From Coaching to Neurocoaching: A Neuroscientific Approach during a Coaching Session to Assess the Relational Dynamics between Coach and Coachee—A Pilot Study. Behavioral Sciences, 13(7), 596. https://doi.org/10.3390/bs13070596.
  • Russo V., Bilucaglia M., Casiraghi C., Chiarelli S., Columbano M., Fici A., Rivetti F., Rossi C., Valesi R., Zito M. (2023). Neuroselling: applying neuroscience to selling for a new business perspective. An analysis on teleshopping advertising. Frontiers in Psychology. doi.org/10.3389/fpsyg.2023.1238879

 

Pubblicazioni nazionali, libri e capitoli di libri / National publications, books and chapters

  • Fici A., Bellati M. (In press). Che cos’è il Neuromarketing?. Carocci Editore.
  • Fici, A., Circi, R. (2022). L’autenticità come driver di comunicazione: criticità e sviluppi delle aziende italiane. In F. Massara & M. Polesana (Eds), Rapporto 2022 sulla Comunicazione d’Impresa, (pp. 14-43). Franco Angeli. EAN: 9788835138419
  • Russo. V., Fici A. (2019). La reciprocità da tecnica di persuasione a elemento di base del nostro funzionamento cerebrale. In Le nuove frontiere della scuola: la reciprocità, n°49, anno XVI, 65-76. ISSN 2281-9681.
  • Russo V., Fici A. (2019). Comunicazione, pubblicità, decisioni e neuromarketing in Moderato P., Contesti di comunicazione. Pluralità di linguaggi nel mondo 3.0. Franco Angeli, Milano. 95-151.

 

 

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