Monitoring unit

Through an analysis of company positioning and the carrying out of qualitative/quantitative research and sector studies, the Monitoring Unit on the Imaginary – whose activities are carried out alongside those of the Chair itself – evaluates semantic fields of reference by linking the idea of the “imaginary” to a company, a sector or a brand, and highlights their basic tendencies.

From an analysis of the resulting data the Monitoring Unit can lay down a strategic development plan which, working in a team together with top management, lays down the specific growth objectives, product policies, communication and marketing techniques and investment targets.

The Monitoring Unit also deals with the production and publication of scientific studies: a constant flow of studies and meaningful data for research development to the advantage of companies producing tangible and intangible consumer goods.

For further information: Dott. Matteo G. Brega email: [email protected]


Right Arrow Languages


Right Arrow Contacts

Cattedra Unesco
"Cultural and Comparative Studies of Imaginary"

Università IULM
Via Carlo Bo, 1 - 20143 - Milano
Tel./Fax: 02 891412592
E.mail: [email protected]