Insegnamenti e programmi a.a. 2019/2020

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ATTIVITA' FORMATIVE VINCOLATE
PER STUDENTI AL I ANNO

DISCIPLINE E CFU DOCENTI SEMESTRE
Managing Hospitality and Guest Services Organizations - 6 Manuela De Carlo Kevin Murphy
Marketing Strategies in Hospitality and Tourism - 18

Strategic Marketing in Hospitality and Tourism
 
Digital Marketing for Hospitality and Tourism


Introduction to Data Analysis for Marketing Research
Martha Mary Friel
Valeriya Shapoval
Mirko Lalli
Raffaele Filieri
Stefano Draghi



Critical Issues in Hospitality and Tourism Human Resources - 6 Luca Quaratino
Accounting and financial management - 6 Ruggero Sainaghi
Cultural Heritage, Arts and Tourism - 9
Anna Luigia De Simone
Elena Flavia Castagnono Berlinghieri Nicola Bellini
Renato Boccali

Innovation for Sustainable Tourism 
Development - 9

Geography for 
Sustainable Tourism (includes Urban Tourism Lab)

Marco Maggioli
Florent Cholat
1° 
Management Issues for Sustainable Destinations

Armando Peres

Communication Skills: English for Business - 6
Giuliana Elena Garzone
Anna Re

 

ATTIVITA' FORMATIVE A SCELTA
PER STUDENTI AL I ANNO

DISCIPLINE E CFU DOCENTI SEMESTRE
Creative Leadership - 3 Francesco Galli
Visual Narratives for Business -6 Andrea Fontana
Psicanalisi, estetica e comunicazione -6 Massimo Recalcati




ATTIVITA' FORMATIVE VINCOLATE
PER STUDENTI AL II ANNO

DISCIPLINE E CFU DOCENTI SEMESTRE
Creativity and Design of Tourism Policies - 6 Monica Morazzoni
Valeria Pecorelli

Competitive Strategies for the Tourism Industry  - 6
Creative Industries and Tourism
Business Development in Tourism


Martha Mary Friel
Angelo Miglietta

E-tourism technology and digital marketing - 18

ICT and Digital Marketing for the Tourism Industry
 (Includes Workshop "Digital Innovation for the Travel Industry Competitiveness" (24 ore)

E-tourism Techonology, Methods and Big Data
Raffaele Filieri
Emanuele Mele
Bruno Sfogliarini

Communications Skills: Cross Cultural Communication
Multicultural Communication 
Workshop
Anna Re
Raffaella Bossi Fornarini


ATTIVITA' FORMATIVE A SCELTA
PER STUDENTI AL II ANNO

DISCIPLINE E CFU DOCENTI SEMESTRE
Information Design and Data Visualization - 3 Michele Mauri
Travel: Relativism and Hospitality — 3 Emilio Mazza
Corporate Social Responsibility and Sustainability -3 Stefania Bertolini
Design Thinking for Business -3  Ileana Stigliani
Event Management -3 Yesim Tonga Uriarte
Revenue Management -3 Luciano Scauri
Place Image, Identity, Brand -3 Robert Govers
Creative Leadership - 3 Francesco Galli
Visual Narratives for Business — 6 Andrea Fontana