CPG
Art Advisory, Milan
September
2017-ongoing
Principal
I founded my own company providing advisory services
for all art related matters. From valuations to succession planning, from export
license to deaccessioning; I offer art collection management services for different
kind of art works and coordinate lawyers, tax experts, curators on an ad hoc
basis, according to the specific need of the collection.
My clients are mainly families, foundations and trusts.
The values I believe in are competence and independence.
Fondazione
San Patrignano
July
2017-ongoing
Board
Member
My role is to set up and curate a collection of
contemporary art to increase the assets of the Fondazione San Patrignano, an
endowment. The Collection will be hosted in 2020 in Rimini, at Palazzo del
Podestà and dell’Arengo. I have organized travelling exhibitions for the collection,
at Triennale di Milano, Maxxi in Rome and in Palermo during Manifesta 2018.
Future exhibitions will be held in Florence and Turin.
Fondo Ambiente Italiano
November
2018 -ongoing
Board
Member
My role is to support the development of an
international group of donors.
Phillips
Auctioneers Ltd., Milan
February 2017 to September 2018
Regional
Director
My role was to create awareness for Phillips in Italy
promoting its expertise and its uniqueness in the art market. I was developing
the local communication strategy, adopting all relevant tools, press
activities, events and sponsorships.
La
Triennale , Milano
January 2013-January 2018
Vice chairman of the Board
La Triennale, created in 1933, focuses on Italian
design and architecture, and represents also contemporary art, fashion and
photography. These departments organize exhibitions, talks, symposium and other
events. More than 500.000 visitors come by every year and the goal is to
increase the awareness of Triennale as the place to see the best of Italian
Design and Architecture.
I have been appointed by the Milan Mayor to
specifically overlook the curatorial board and make sure the cross-category
cultural offerings of the Institution were in line with its strategic
direction. Every 3 years, a general exhibition is organized and it was my role
to define the title and curatorial team for 2019; I selected Paola Antonelli as
curator for the exhibition titled Broken
Nature. As of December 2016, I have been Chairman ad interim. I represented
the Triennale at institutional events and had to expand the network of
relationships in the different cultural pillars. I have given a direction to
the activities of the Scientific Board. The Board stands for 4 years.
Christie’s
(Int.) S.A., London
September
2013-August 2016
Senior
Director, Head of Private Sales EMERI
I had to develop the Private Sale channel, grow sales
and make Private Sales become intrinsic to all departments; in particular I
looked after Decorative Art, Old Master and XIX paintings, Impressionist and
Modern Art, Books. I influenced specialists, provided leadership and supported
them in the operational side of the transaction. I brought together client facing
colleagues, Client Advisory and Chairman’s office to define strategies.
Success was measured by the number of transactions and
by the number of staff transacting privately. Our most visible sale has been a
pair of portraits by Rembrandt sold jointly to the Louvre Museum and the Rijks
Museum.
Christie’s
(Int.) S.A., Milan
July
2006-August 2013
Managing
Director
I had the task of
repositioning Christie’s in Italy after the restructuring. Big part of the job
was to motivate the team of 40 after the downsizing and move from Rome to
Milan. Auctions were twice a year.
Results were measured with contribution to international auctions.
I was also part of the Christie’s International Real
Estate team.
Salvatore Ferragamo SpA, Milan
July
2004-June2006
Head of Corporate Communication
I ran the
Communication Department and reported to the General Manager.
Under my
responsibility, a team of 35 ran PR activities, events, all direct mailing
tools, the website, the Salvatore Ferragamo Museum, strategic marketing,
creation and implementation of the ad campaign, creation and implementation of
windows and visual display guidelines, media strategy and media plan.
Clarice Pecori Giraldi-Comunicazioni e Immagine,
Milan
2003-July 2004
Principal
I was a
consultant offering clients my expertise and knowledge in the world of luxury
and art with a view to create tailor made communication projects.
Prada
Group SpA, Milan
1999-2002
Head
of Corporate PR&Advertising Worldwide
My role
was to run all PR and Communication activities: fashion shows, advertising
campaign production, media plan and media buy, events, press office, editorials,
celebrities, CRM and marketing.
I was
responsible for all budgets managed by this department, handled all contracts
with suppliers and proposed the annual business plan. I was responsible for all
companies of the Prada Group, Jil Sander, Helmut Lang, Church’s, Car Shoes,
Genny.
When
Prada started the acquisition strategy, I had to create a network of people
handling the communication activity for each brand and build up a team deciding
for each different situation how to integrate and what to integrate.
My
responsibility was also to strategically look at the media plan and coordinate events,
interviews, promotions and celebrity dressing, making sure all were synergic
and consistent with each brand. A strong believer in CRM and marketing
activities I helped Rem Koolhaas and his group OMA develop the concept of
customer relationship in the Broadway store.
The Milan
team consisted of 35 people, worldwide circa 100.
Christie’s
(Int.) S.A., Milan
1992-1998
General
Manager
My responsibility was to run the Milan operation and
all sales that were hosted in Milan (house sales, old masters, furniture,
jewels, books, etc.). During these years, the turnover increased 4 times and I
was able to grow the Milan office. I was Head of the Modern Art Department and
put together 2 sales per year. I also had to search for modern art paintings to
be exported and sold in London and New York.
Sotheby's
Italia , Milan
1984-1992
Specialist,
Modern Art
I started
as junior modern art specialist putting together 2 sales per year of Italian
modern art. I later became Head of the Modern Art Department.
PRINCIPALI AREE DI INTERESSE SCIENTIFICO
- Gestione collezione di opere d’arte
- Sviluppo progetti culturali
- Sviluppo progetti no profit.
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