- Canel, M.-J. & Luoma-aho, V. (2019) Public Sector Communication: Closing Gaps between Citizens and Public Organizations. Wiley Blackwell: New York.
- Pekkala, K. & Luoma-aho, V. (2019) Osallistava Viestintä. ProComma Academic: Procom: Helsinki. Available online: https://helda.helsinki.fi/handle/10138/302465
- Luoma-aho, V., Pirttimäki, T., Maity, D., Munnukka, J. & Reinikainen, H. (2019) ”Primed Authenticity: How Priming Impacts Authenticity Perception of Social Media Influencers”, International Journal of Strategic Communication (forthcoming)
- Auvinen, T., Sajasalo, P., Sintonen, T., Pekkala, K., Takala, T. & Luoma-aho, V. (2019) ”Evolution of strategy narration and leadership work in the digital era. Leadership, (forthcoming)
- Munnukka, J., Maity, D., Reinikainen, H., & Luoma-aho, V. (2019) “Thanks for Watching.” The Effectiveness of YouTube vlogendorsements. Computers in Human Behavior, 93 (April), 226-234. doi:10.1016/j.chb.2018.12.014
- Luoma-aho, V. (2018) On Putnam: Bowling Together – Applying Robert Putnam’s Theories
On Community and Social Capital to Public Relations. In: Ihlen, Oyvind & Fredriksson, Magnus (Eds.): Public Relations and Social Theory. Key Figures, Concepts and Developments. Routledge: New York, pp. 915-214.
- Bowden, J., Conduit, J., Hollebeek, L., Luoma-aho, V. & Adpenes Solem, B. (2018), The Role of Social
Capital in Shaping Consumer Engagement within Online Brand Communities, In: Johnston, Kim & Taylor, Maureen (Eds) Handbook of Communication Engagement, Wiley Blackwell: New York., pp. 491-504.
- Canel, M. J., Oliveira, E. S., & Luoma-aho, V. (2017) Exploring citizens' judgments about the legitimacy of public policies on refugees: in search of clues for governments' communication and public diplomacy strategies. Journal of Communication Management, 21 (4), 355-369. doi: 10.1108/JCOM-02-2017-0025
- Bowden, J., Conduit, J., Hollebeek, L., Luoma-aho, V. & Solem, B. (2017) Engagement valence duality and spillover effects in online brand communities, Journal of Service Theory and Practice, 27 Issue 4, pp.877-897
- Luoma-aho V, Moreno A, and Verhoeven P. (2017) Crisis response strategies in Finland and Spain.Journal of Contingencies and Crisis Management 2017;25: 223–231. DOI: https://doi.org/10.1111/1468-5973.12163.
- Ikonen, P., Luoma-aho, V. & Bowden, S. (2017) ”Transparency for Sponsored Content: Analysing Codes of Ethics in Public Relations, Marketing, Advertising and Journalism”, International Journal of Strategic Communication, 165-178. DOI: http://dx.doi.org/10.1080/1553118X.2016.1252917
- Rissanen, H. & Luoma-aho, V. (2016) ”(Un)willing to engage? First look at the engagement types of millennials”, Corporate Communication, An International Journal, 21(4), 500-515
- Tampere, P., Tampere, K. & Luoma-aho, V. (2016) “Facebook discussion of a crisis: authority communication and its relationship to citizens”, Corporate Communications: An International Journal, 21(4), 414 – 434.
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