Digital Promotion and Communication
Legal and Financial Aspects of the Sector
Public Relations and Marketing
Personal Branding
Corporate Social Responsibility
MASTER CURRICULUM - 60CFU
Mod. 1 - The sports system: organization and main players, 5 CFU
Mod. 2 - Sport and Mass Communication, 6 CFU
Mod. 3 - Finance & Law: main legislative and financial aspects, 2 CFU
Mod. 4 - Marketing, communication and PR, 8 CFU
Mod. 5 - Advertising communication: Brand and Icon Management, 7 CFU
Mod. 6 - CSR & Ethics, 3 CFU
Mod. 7 - Event Management, 6 CFU
Mod. 8 - Digital & Social Media Marketing: The world of eSports, 6 CFU
Mod. 9 - Principles of communication and Storytelling, 5 CFU
Internship and Final Exam, 12 CFU