The master will culminate in an internship or a projectwork.

Thanks to a network of contacts with Italian and international companies, SMEs, start-ups and professionals in the sports sector, it will be possible to have an internship in the best workplaces with support and supervision throughout the course.

Thanks to the skills developed, the experience acquired during the internship and the contacts provided, key roles can be filled for companies in the sector such as: product and brand manager, sports blogger, communication officer for event management, fairs and public relations operators, press office and events officer, social media sports expert.

Digital Promotion and Communication

Legal and Financial Aspects of the Sector

Public Relations and Marketing

Personal Branding

Corporate Social Responsibility

MASTER CURRICULUM - 60CFU

Mod. 1 - The sports system: organization and main players, 5 CFU
Mod. 2 - Sport and Mass Communication, 6 CFU
Mod. 3 - Finance & Law: main legislative and financial aspects, 2 CFU
Mod. 4 - Marketing, communication and PR, 8 CFU
Mod. 5 - Advertising communication: Brand and Icon Management, 7 CFU
Mod. 6 - CSR & Ethics, 3 CFU
Mod. 7 - Event Management, 6 CFU
Mod. 8 - Digital & Social Media Marketing: The world of eSports, 6 CFU
Mod. 9 - Principles of communication and Storytelling, 5 CFU
Internship and Final Exam, 12 CFU

The projects developed during the Master and the final thesis, designed to create synergy with the world of work, will give individual students a unique portfolio in terms of content and experience in the field.