The master aims to train professionals working in the food and related sectors who know how to combine marketing and communication skills with the sensitivity and project methodology of design.

From the combination of food and design comes a "designer for the food sector" who, aware of the new trends in consumption, is able to coordinate the design:

• the processes, methods and environments in which food products are processed, distributed and consumed
• food from an aesthetic, communicative and representative perspective  through its shapes, colours and combinations of tastes and smells;
• equipment and utensils for the preparation and use of food;
• communication activities for the promotion of food products.

Graduates from new and old curriculum degree courses in the humanities and social sciences: Architecture and Urban Design, DAMS, Economics, Philosophy, Arts, Psychology, Public Relations, Agricultural Science, Communication Science, Education Science, Political Science, Tourism Science, Human Science, Sociology, and History.

The master is also open to professionals with experience and/or a professional role in the area of food and wine or related and adjacent sectors.

Degrees obtained abroad, also from non-Italian candidates, are valid for all purposes provided that they are accepted by the educational recognition bodies of  IULM University.