The Master's in Marketing e Comunicazione della Sostenibilità trains skills that are and will be increasingly sought after by companies.
The course prepares students about the political, economic and social changes and the new general sustainability strategies adopted by companies.
Moreover, students will learn to:
- implement marketing and communication strategies for sustainability
- apply the latest techniques for measuring and communicating corporate sustainability performance
The learning experience is based on mixed methods involving both lectures and practical sessions and workshops. Partnerships with companies and institutions make theoretical principles immediately tangible and allow participants to develop an operational vision and a rich network of relationships useful for placement.

The course is addressed to graduates in the humanities, social sciences and sciences or professionals ready to acquire skills and competencies for the transition to a more sustainable economy.

Thematic areas:
1) Economic and social context: Fundamentals of green economics, Ethics and technology, Green transition, Stories from the field, Workshops
2) Public and regulatory context: Policy e regulatory issues, EU Taxonomies, Stories from the field, Workshop
3) Business strategy: Business strategy and approach to sustainability, Green product & service design, Stories from the field, Workshop
4) Marketing and Communication for Sustainability: Marketing sustainability, Communication and branding for Sustainability, Stories from the field, Stakeholder engagement, Internal and External communication, Stories from the field, Workshop
5) Omnichannel strategies: Omnichannel sustainability, Stories from the field, Workshop
6) Measuring Sustainability: Green Analytics to measure sustainability, Stories from the field, Workshop
7) Financing Sustainability: Euro planning fundamentals, Fundraising, Crowfunding, Cause Related Marketing, Stories from the field, Workshop