During the past editions of the Master's couorse, participants have taken advantage of the opportunity provided by the IULM University to benefit from insurance cover for an internship in various advertising agencies. These were agencies of different types and varied, from small creative boutiques to large international networks to local operations with a great history, chosen on the basis of criteria of excellence and absolute creative quality.
Some examples: Dolci Adv, McCann-Erickson, Saatchi&Saatchi, Connexia, Bcube, Ogilvy, M&C Saatchi, Relata, Swan&Koi, MS&L.
We believe that the first and most important "testimonials" on the effectiveness and usefulness of the Master are the students themselves, so we decided to hand over to them.
The Master's course consists of a part of teaching and analysis of case histories, which aim to break down and penetrate deep into the language of communication, in order to understand the fundamental elements that encourage the generation of creative ideas that are original, brilliant and effective.
The case histories are largely presented by important professionals in the sector who are able to fully highlight the links and conceptual structure.
On the other hand, there is an important space for different types of exercises and project work, which will allow participants to test the understanding of the elements of creative writing, their skills of generating ideas, their unique attitudes; in a word, their creativity.
The exercises will be aimed at creating, during the course, under the supervision and with the help of the teaching coordinator, a personal portfolio for each of the participants.
To complete the training, a study tour to Miami is planned to specialize internationally at MIAMI Ad School, one of the most prestigious schools of advertising with offices around the world.
IULM Communication School is pleased to announce the first partnership in Italy with Miami Ad School, one of the best and most accredited advertising schools in the world.
Thanks to this partnership, students of the Master's degree in Copywriting and advertising communication will fly to Miami to specialize internationally on the latest advertising trends and the most advanced forms of advertising communication.