• Fundamentals of marketing and network companies
• Doing marketing with digital and social media
• Designing a digital marketing strategy
• Listening, intelligence and analytics of web and social environments
• Content creation and curation
• Web & Social Media ADV and Artificial Intelligence marketing

The didactic model follows the logic of learning by doing, and combines frontal lessons with practical activities - workshops, business simulations and project work.
Each year, partner companies offer study awards through contests and group projects designed to meet the concrete needs of companies' own digital marketing and strategy.