- Fundamentals of marketing and network companies
- Doing marketing with digital and social media
- Designing a digital marketing strategy
- Listening, intelligence and analytics of web and social environments
- Content creation and curation
- Web & Social Media ADV and Artificial Intelligence marketing
The didactic model follows the logic of learning by doing, and combines frontal lessons with practical activities - workshops, business simulations and project work.
Each year, partner companies offer study awards through contests and group projects designed to meet the concrete needs of companies' own digital marketing and strategy.