Master's Executive Retail Innovation & Omnichannel Management
Scientific Director: Prof. Luca Pellegrini - Prof. Francesco Massara
Master's ExecutiveRetail Innovation & Omnichannel Management
Scientific Director: Prof. Luca Pellegrini - Prof. Francesco Massara
The Master's course wants to transfer knowledge and technical, operational and managerial skills to managers and entrepreneurs wishing to undergo concrete specialist training.
Profiles will be formed that can guide omni-channel transformation, with awareness of the enabling factors of the transformation, from the centrality of the brand to that of the customer, from the integrated management of customer data to inventory management and logistics. In summary, the programme provides participants with the knowledge to understand the potential of managing online and offline channels in an integrated way, and the skills to exploit their commercial synergies while preserving and increasing brand value.
Italian
6 months
February
Part-time
Milan
The Master's course seeks to transfer knowledge and technical, operational and managerial skills to managers and entrepreneurs who want to develop a specialized and concrete path that stands out thanks to constant interaction with the business world, to ensure the concreteness of the didactic approach.
The aim is to provide unparalleled opportunities to learn new strategies and to explore the dynamics and global impact of multicultural consumer behaviour, data analysis, profitability, financial models and multi-channel strategies.
The Executive Master is aimed at professionals with at least two years of work experience in the sector:
- Retail Manager
- Marketing Manager
- Business Developer
- Store Manager
- Heads of Department
- Customer Service Manager
- Area manager
- Entrepreneurs
- HR Manager
- Contacts
- IULM Communication School
IULM Communication School
Via Carlo Bo, 1 - Milano[email protected]
Tel: +39 02 891412311
Fax: +39 02 891412371