
Master's & Executive Education
Master's Executive Corporate Public Relations (MARPI)
Scientific Director: Emanuele Invernizzi - Stefania Romenti
Master's & Executive Education
Master's Executive Corporate Public Relations (MARPI)
Scientific Director: Emanuele Invernizzi - Stefania Romenti
Closing of registrations
Jan. 31, 2022
Start
Spring 2022
The Master's course is divided into 15 teaching modules, each of which includes classroom lessons, exercises and presentation of case studies by professionals. In addition, in-depth seminars are planned, mostly held by those in charge of the course.
The MARPI Executive deals with the following issues:
- Public relations models
- Interpersonal communication
- Crisis communication
- Writing for social media
- Corporate storytelling
- Measurement and evaluation of results
- Public speaking
- Marketing communication
- CSR communication
- Public affairs and lobbying
- Social media
- Internal communication
- Corporate reputation
- Financial communication
- Social Media and Digital Transformation
The training course involves the drafting of an individual or group work project, in the form of a communication project that addresses one of the issues covered during the training course.
