The Master's course is divided into 15 teaching modules, each of which includes classroom lessons, exercises and presentation of case studies by professionals. In addition, in-depth seminars are planned, mostly held by those in charge of the course.

The MARPI Executive deals with the following issues:

• Public relations models
• Interpersonal communication
• Crisis communication
• Writing for social media
• Corporate storytelling
• Measurement and evaluation of results
• Public speaking
• Marketing communication
• CSR communication
• Public affairs and lobbying
• Social media
• Internal communication
• Corporate reputation
• Financial communication
• Social Media and Digital Transformation
  

The training course involves the drafting of an individual or group work project, in the form of a communication project that addresses one of the issues covered during the training course.