The Master's course is divided into 15 teaching modules, each of which includes classroom lessons, exercises and presentation of case studies by professionals. In addition, in-depth seminars are planned, mostly held by those in charge of the course.

MODULES	DATE
PR models and strategies for the competitiveness of the enterprise	6-7 March
Interpersonal communication and conflict management	March 20-21
Public Speaking in different professional contexts	3-4 April
Business writing models and practices in the social era	8-9 May
Corporate storytelling: strategies and tools	22-23 May
Measuring the results of communication	12-13 June
Marketing and brand Communication	26-27 June
Creating business value through CSR	3-4 July
Public Affairs and Lobbying	10-11 July
Social media relations base	4-5 September
Internal Stakeholder Engagement & Change Management	18-19 September
Communication in a state of crisis	2-3 October
Economic and financial communication	16-17 October
Advanced social media relations	13-14 November
Corporate Reputation Management	27-28 November

At the end of the course, participants will be awarded a certificate. In addition, Ferpi members attending the course will receive 200 training credits from Ferpi's CASP (Professional Training and Specialization Committee).

To obtain the Master's certificate, attendance of at least 85% of the lessons is required. The XVII edition of the Master's course will begin in March 2020.

The MARPI Executive deals with the following issues:

• Public relations models
• Interpersonal communication
• Crisis communication
• Writing for social media
• Corporate storytelling
• Measurement and evaluation of results
• Public speaking
• Marketing communication
• CSR communication
• Public affairs and lobbying
• Social media
• Internal communication
• Corporate reputation
• Financial communication

The training course involves the drafting of an individual or group work project, in the form of a communication project that addresses one of the issues covered during the training course.