
Master's Executive Persuasion, Decision and Change Management. Behavioural Economics, Behavioural Finance and Neuromarketing,
Scientific Director: Prof. Paolo Moderato
Master's Executive Persuasion, Decision and Change Management. Behavioural Economics, Behavioural Finance and Neuromarketing,
Scientific Director: Prof. Paolo Moderato
Jan. 31, 2021
Feb. 19, 2021
The fields of application of the knowledge and skills learned during the course are many and are evidenced by the dual path of study offered by the Master's course after the initial common phase (90 hours): in Behavioral Finance and Insurance (60 hours) and Behavioral Insights and Interventions (60 hours).
Each module of the course is complemented by workshops where learners will have the opportunity to directly learn the use of empirical methodologies and appropriate intervention tools of immediate application
What unites both parts, and that characterizes the preparation offered by this Master, is the in-depth theoretical knowledge and applicative mastery of the processes of change involving human beings.
Students will have laboratory experience and case studies analysis to gain in-depth knowledge of change management strategies.