The first Master's course in Italy to teach the principles of Behavioural Economics and Neuromarketing and their applications to effectively guide decision-making processes.
Knowledge of Behavioural Economics is transversally integrated with various existing professional figures, enriching them with the ability to interpret and govern the processes of change in work, social and market contexts.
The course aims to form an architect of choices able to design behaviour-based actions to stimulate and effectively govern change.
Behavioural Economics, a scientific discipline of relatively recent development, is proposed as a current and applied key to interpreting the human being in the face of change.
Action taken to promote change is based on the ability to shape a contextual framework that can accompany the choices of the individual, designing an architecture of choices.
Another key competence is the ability to observe and scientifically interpret the behaviour, even in its dimensions most hidden and peculiar to the human being: verbal behaviour, thought processes, emotions. To this end, the programme integrates a neuromarketing pathway that will provide fundamental tools for investigating neural correlates to mental activities and human decision-making processes.
The Executive Master in Behavioural Economics is aimed at professionals who hold roles of management and planning of change in the organizational context.
Behavioural Finance and Insurance is aimed in particular at professionals with managerial roles in credit and insurance institutions, responsible for pricing and marketing policies.
Behavioural Insights and Interventions is aimed in particular at service designers, human resources managers, marketing managers and change strategists in public and private organizational contexts, including third-sector companies.
The Master's course can also be attended by young graduates with experience of internships in an organizational and design context. They will undergo an initial preparatory phase for the integration of organizational knowledge useful for participation.
The main partner of the Master is Ogilvy Consulting.