The master in collaboration with Sky is the only one in Italy that provides participants with the know-how to design and produce programs and television formats dedicated to cinema and series, from the daily column to the big live event. Through the testimonies of experts in the field (university lecturers, managers, journalists, art directors, authors, film critics, producers, directors), case histories, practical workshops and guided tours of Sky's recording studios, it will also be possible to acquire the basic techniques and useful tools to understand the mechanisms of linear and on-demand programming on audiovisual platforms, to understand the logic that govern the programming of satellite channels specializing in cinema and seriality and to analyze their communication strategies, including on the web and social media.