The master's degree responds above all to the need, as well as to deepen the knowledge of arts, material and immaterial, sciences, knowledge and businesses that focus on a given area, to relate such knowledge in order to design, in a synergistic and integrated way, its enhancement. The master's course aims at the formation of a high level managerial and cultural profile, transverse and multidisciplinary at the same time: a figure with a strong and multifaceted narrative ability who is able to identify, give value and relate the different souls and identities of an area, in order to develop project initiatives such as festivals and other events, communication projects of broad cultural and media scope.

The Master's course is aimed at all professionals working in the public sector (cooperatives, local authorities or public administration) or private sector (foundations, communication agencies or companies) in the areas of tourism, cultural heritage, communication or hospitality wishing to enrich their professional career with specific skills in the field of cultural enhancement of the territory. The part-time formula allows you to reconcile work with attendance at lessons.