Web& Social Media ADV
Master's & Executive Education

Courses Executive Web& Social Media ADV

Scientific Director: Prof. Guido Di Fraia

Master's & Executive Education

Courses Element context='current' type='content' key='OS_tipologia' format='title']Web& Social Media ADV

Scientific Director: Prof. Guido Di Fraia

Web& Social Media ADV

This course aims to analyze the potential of "paid" channels with particular attention to the study of social media as a media planning platform, Search Engine Marketing (SEM) and Programmatic. The aim of the course is to transmit knowledge that will allow you to understand how to make the most of these channels to reach your target audience and meet your business objectives.




84 hours



Academic venue


Course information

This specialization course is one of the modules of the Master Social Media Marketing & Digital Communication. Corporate communication in web 2.0

Scientific Director: Guido Di Fraia

The course is addressed to:

  • Professionals in corporate communication, marketing and public relations working in public and private companies, agencies, media centres and dealerships;
  • counselors;
  • graduates in disciplines related to communication sciences, public relations and advertising.

Further information

Start: 16 October 2020

Deadline: 19 December 2020

Days and times: Friday, 9:30 to 18:30 - Saturday, 9:00 to 13:00, every other week.


Agreements have been stipulated with hotels in the city that will apply special rates to course participants coming from outside Milan.


IULM Communication School
Via Carlo Bo, 1 - Milano

Tel: + (39)02 89 141 2311
Fax: + (39)02 89 141 2371

[email protected]

Costs and registrations

Cost: €2,500+VAT