Luxury Marketing & Client Experience
Master's & Executive Education

Courses Executive Luxury Marketing & Client Experience

Scientific Director: Prof. Manuela De Carlo

Master's & Executive Education

Courses Element context='current' type='content' key='OS_tipologia' format='title']Luxury Marketing & Client Experience

Scientific Director: Prof. Manuela De Carlo

Luxury Brand Management

A journey into luxury through full-time classes, meetings with companies and professionals to broaden your expertise. Developed in collaboration with Hotel Principe di Savoie and Dorchester Collection Academy, this course allows you to acquire key concepts and fundamentals of luxury management.




3 weeks



Academic venue


Course information

This professionalizing course is one of the modules of the Master in International Tourism and Hospitality (MITH)

Science director: Prof. Manuela De Carlo

Key Facts

  • Created and taught by distinguished professors and experts in luxury marketing
  • Over 100 hours comprising lectures and real-life case studies
  • 22 hours of discussions with entrepreneurs and guests to observe production processes and
    business models
  • Graduate certificate (3 ECTS) awarded to students in possession of a bachelor’s degree who
    attend the complete course and pass a final exam
  • Language: English
  • Students may opt to enroll in one, two or all three modules


  • Degree in any discipline
  • High motivation and aptitude for an intense work pace, professional challenges and international experience
  • Previous work experience is desirable
  • Certified English proficiency


IULM Communication School
Via Carlo Bo, 1 - Milano

Tel: + (39)02 89 141 2311
Fax: + (39)02 89 141 2371

[email protected]

Costs and enrolments

Deadline entries: 17th May 2021

Classes: 24th May – 18th June 2021 from 9 am to 6 pm - Final project: 28th June – 31st July 2021

Full course: 2.950 €

One module: 1.150 €