Marketing fundamentals and network companies
To understand and exploit the potential offered by the web and social media, it is necessary to have a solid foundation of marketing, network and consumer society and to know the basic elements of the functioning of the web. This course aims to convey the basic knowledge of subjects that are essential knowledge of every professional in marketing and communication
In order to understand and exploit the potential offered by the web and social media, it is necessary to have a solid foundation in marketing, network and consumer society and to know the elements underlying the functioning of the web. This course aims to transmit the fundamental knowledge of subjects that are essential knowledge of every marketing and communication professional
This professionalizing course is one of the modules of the Master in Social Media Marketing & Digital Communication. Corporate communication in web 2.0
The course is addressed to:
Professionals in corporate communication, marketing and public relations working in public and private companies, agencies, media centers and dealerships; freelance professionals working in the field of business consulting; graduates in disciplines related to communication sciences, public relations and advertising.Further information
Departure: 17 January 2020
Term:1 February 2020
Days and times: Friday, 9:30 to 18:30 - Saturday, 9:00 to 13:00, every other week.
Agreements have been stipulated with hotels in the city that will apply special rates to course participants from outside Milan
- The lessons will address the following topics:
Technological developments and social adoption processes, media convergences and trans-media diets, networked societies and social networks.
- Consumers and consumption scenarios in the network society.
- Marketing fundamentals.
- Anatomy of digital spaces. Static and dynamic web. Differences, interactions and integrations with the social world.
- The evolution of marketing.
The course aims to:
To transfer, in a timely and targeted way, the fundamental concepts of subjects that are the essential background of every marketing and communication professional: the basics of marketing, consumer society and networks, the anatomy of digital environments, the construction of a web marketing plan.
IULM Communication School
Via Carlo Bo, 1 - Milano
Tel: + (39)02 89 141 2311
Fax: + (39)02 89 141 2371