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Marketing fundamentals and network companies
Master's & Executive Education

Courses Executive Marketing fundamentals and network companies

Scientific Director: Prof. Guido Di Fraia

Master's & Executive Education

Courses Element context='current' type='content' key='OS_tipologia' format='title']Marketing fundamentals and network companies

Scientific Director: Prof. Guido Di Fraia

Marketing fundamentals and network companies

To understand and exploit the potential offered by the web and social media, it is necessary to have a solid foundation of marketing, network and consumer society and to know the basic elements of the functioning of the web. This course aims to convey the basic knowledge of subjects that are essential knowledge of every professional in marketing and communication

Start

17/01/2020

Duration

24 hours

Language

Italian

Academic venue

Milan

Course information

In order to understand and exploit the potential offered by the web and social media, it is necessary to have a solid foundation in marketing, network and consumer society and to know the elements underlying the functioning of the web. This course aims to transmit the fundamental knowledge of subjects that are essential knowledge of every marketing and communication professional

This professionalizing course is one of the modules of the Master in Social Media Marketing & Digital Communication. Corporate communication in web 2.0

The course is addressed to:

Professionals in corporate communication, marketing and public relations working in public and private companies, agencies, media centers and dealerships; freelance professionals working in the field of business consulting; graduates in disciplines related to communication sciences, public relations and advertising.

Further information

Departure: 17 January 2020

Term:1 February 2020

Days and times: Friday, 9:30 to 18:30 - Saturday, 9:00 to 13:00, every other week.

Facilitations:

Agreements have been stipulated with hotels in the city that will apply special rates to course participants from outside Milan

Educational aims

The course aims to:

To transfer, in a timely and targeted way, the fundamental concepts of subjects that are the essential background of every marketing and communication professional: the basics of marketing, consumer society and networks, the anatomy of digital environments, the construction of a web marketing plan.

Contatti

IULM Communication School
Via Carlo Bo, 1 - Milano

Tel: + (39)02 89 141 2311
Fax: + (39)02 89 141 2371

[email protected]

Costs and registrations

Cost: € 800+VAT