Internet and social media have revolutionized the language of communication and marketing tools. Hence the idea of a training path that addresses the main aspects of digital marketing and examines social media to help communication and marketing professionals to make the most of the potential offered by the Internet.
The Course is addressed to:
Professionals in corporate communication, marketing and public relations working in public and private companies, agencies, media centers and dealerships; freelance professionals working in the field of business consulting; graduates in disciplines related to communication sciences, public relations and advertising.
The course aims to:
Deepen the theoretical-conceptual knowledge fundamental to understand the communication models and languages of the different digital channels and "relational spaces" that are generated through them.
Departure: 7 February 2020
Deadline: 4 April 2020
Days and times: Friday, from 9:30 to 18:30 - Saturday, from 9:00 to 13:00, every other week.
The lessons will address the following topics:
- Designing a digital marketing plan. Fundamental concepts and models to build the strategy.
- Web marketing: search engine marketing and organic search. SEO from web to social web: evolutions and synergies. Laboratory activity.
- E-mail marketing: principles, logic, tools, evolutions and integrations. Exercise.
- Mobile marketing.
- The main social media.
IULM Communication School
Via Carlo Bo, 1 - Milano
Tel: + (39)02 89 141 2311
Fax: + (39)02 89 141 2371